The Wire (Page 41)

The new US administration has revoked the previous Executive Order on AI. The shift impacts the approaches and uses of AI by marketers and businesses.

Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign reimagines what’s possible for marketers, inspiring them to embrace AI, push boundaries and achieve their biggest ambitions. Leveraging Zeta’s AI-powered marketing solutions, marketers can deliver hyper-personalization, launch seamless omni-channel experiences, drive predictable ROI, and accelerate business growth.

Leveraging Enterprise-Grade Frameworks and Tools to Empower Start-Ups, Founder-Led, and Venture-Backed Businesses MALVERN, Pa., Jan. 21, 2025 (GLOBE NEWSWIRE) -- 2X, the leader in marketing as a service (MaaS), today announced a strategic investment in Get Levrg, a subscription-based service provider delivering tailored go-to-market (GTM) solutions for start-ups, founder-led, and venture-backed businesses. This investment extends 2X’s proven enterprise frameworks and tools to smaller organizations, enabling them to achieve scalable growth and operational efficiency.

95% of consumers would be more likely to trust a business with a lot of online reviews; 92% look at photos while reading reviews, Chatmeter research found SAN DIEGO, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Chatmeter, the leader in multi-location customer intelligence, today introduced new capabilities to its all-in-one reputation management platform, Pulse Ai. Pulse Ai: Signals can now analyze photos in reviews and surface photos relevant to customer feedback trends–an industry first.

OTTAWA, ON, Jan. 20, 2025 /PRNewswire/ - As the lines between digital and physical retail continue to blur, ShopLiftr 's cutting-edge digital advertising platform is leading the charge in transforming how brands and retailers engage with consumers through its phygital approach. This transformation comes at a crucial time, as digital advertising is projected to account for 82.8% of total ad spending by 2026, with retail commanding 27.5% of that spend.

Creating an Unparalleled Offering to Unlock Value Across Ecommerce, Advertising and Customer Engagement with World-Class Controls to Protect First-Party Data NEW YORK, Jan. 16, 2025 /PRNewswire/ -- Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a US$300 million investment in mParticle, a leading customer data platform (CDP), to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising and customer experience. This partnership combines Rokt's expertise in bringing relevance to ecommerce transaction moments with mParticle's real-time CDP, enabling businesses to unleash the potential of their customer data.

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. ExchangeWire PressBox – Jan. 16, 2025 in News -- The deal will allow brands and agencies to maximise both the impact of their media and creative investments by integrating AI-powered creative performance insights, including emotional impact, attention, and various brand metrics, into their marketing models.

Accomplished revenue executive to drive scalability and customer experience as Typeform pursues next wave of growth SAN FRANCISCO, Jan. 16, 2025 /PRNewswire/ -- Typeform, the intuitive form builder and conversational data collection platform, today announced the appointment of Bryce Winkelman as its Chief Revenue Officer. Winkelman will lead Typeform's go-to-market (GTM) functions, including marketing, sales, partnerships, revenue operations, and customer success, to elevate customer experience and drive efficient revenue growth.

Drupal revolutionizes enterprise web development with the launch of Drupal CMS, a powerful yet intuitive platform that enables marketers and content teams to create sophisticated digital experiences without technical expertise. The new platform combines Drupal's robust open-source foundation with marketer-friendly features including AI-powered tools, smart defaults, and seamless marketing technology integrations—making enterprise-grade web development accessible to more organizations while maintaining the flexibility to scale.

Initial Customers Include Innovative Dealership Group DGDG Industry-First Collaboration Set to Transform Dealership Marketing to Debut at NADA 2025 COLUMBUS, Ohio, Jan. 15, 2025 /PRNewswire/ -- Clarivoy, the trusted leader in multi-touch attribution and advanced identity resolution, is teaming up with Treasure Data, the leading AI-powered customer data platform (CDP), to redefine how dealerships harness the power of customer data to drive revenue growth. Together, this partnership promises to deliver an industry-first solution that enables dealerships to consolidate, clean, and activate customer data to power higher engagement and conversion rates. "With this partnership, we're unlocking opportunities the industry hasn't even dreamed of," said Nathan Hollenbeck, DGDG This groundbreaking collaboration will be unveiled at the National Automobile Dealers Association (NADA) 2025 Show, where it will showcase how the convergence of advanced analytics, cutting-edge CDP technology, and a customer-first dealership mindset can transform the automotive retail landscape.