The Wire (Page 42)

New HubSpot Marketing Report: Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs.

Newly expanded partnership between two industry leaders pairs ZoomInfo’s B2B intelligence with Salesloft’s revenue orchestration platform Takeaways: ZoomInfo’s industry-leading GTM Intelligence pairs with Salesloft’s robust revenue orchestration platform to turn real-time insights into action ZoomInfo will represent Salesloft in deals with commercial and mid-market customers Through a new integration, marketing and sales teams can bring ZoomInfo’s buying signals into Salesloft Rhythm workflows to target the right prospects and customers VANCOUVER, Wash.--( BUSINESS WIRE)-- ZoomInfo (NASDAQ: ZI), the Go-To-Market Intelligence platform, and Salesloft, the leading Revenue Orchestration Platform, today announced an expanded partnership to accelerate revenue growth for GTM teams. ZoomInfo customers can now purchase Salesloft’s revenue orchestration platform through their ZoomInfo account managers, giving them access to a new integration.

Highlights from the Q4 product release include an enhanced connector for Shopify B2B users, TradeCentric Knowledge Base, enhanced Standard Support and more CHARLOTTESVILLE, Va., Jan. 15, 2025 /PRNewswire/ -- TradeCentric, the leading provider of B2B Connected Commerce solutions enabling seamless integration and automation between eCommerce and eProcurement systems, announced its latest quarterly product release. This release features powerful tools designed to enable seamless integration for Shopify B2B users, strengthen operational efficiency and offer a more robust self-service experience for TradeCentric customers.

January 15, 2025 -- PXP, the expert in global payment services, today shares the findings from exclusive new research conducted in collaboration with polling firm Censuswide, revealing the payment preferences, priorities and frustrations of more than 4,000 consumers across the UK and US. The research uncovers compelling trends in how people choose to pay and what drives their decisions: Debit card is the preferred method of payment for all in-person transactions, with the exception of cruises, where credit cards prevail.

The certification validates the company's commitment to the development of responsible, human-in-the-loop AI PALO ALTO, Calif., Jan. 14, 2025 /PRNewswire/ -- Cresta, the leading contact center AI platform for human and virtual agents, today announced it is the first contact center AI provider to secure the ISO/IEC 42001 certification – an international standard designed to provide organizations with specific guidelines when developing, implementing, and maintaining Artificial Intelligence Management Systems (AIMS). As a provider of cutting-edge innovation in generative AI technology, Cresta remains committed to the development of AI in a responsible, ethical, and transparent manner.

Experience visionary and The Bear co-producer Will Guidara to share his story of how ‘Unreasonable Hospitality’ can transform experiences across industries PLEASANTON, Calif.--( BUSINESS WIRE)-- Medallia, Inc., the global leader in customer and employee experience, today announced several significant updates for Experience ’25. Will Guidara, the New York Times bestselling author, world-renowned restaurateur, and co-producer of Emmy Award-winning series The Bear, will headline the industry-leading global event returning to Wynn Las Vegas from March 24-26, 2025.

The MACH Alliance’s 2025 Global Annual Research reveals that 87% of organizations have widely implemented MACH technologies; 9 in 10 report meeting or exceeding ROI NEW YORK--( BUSINESS WIRE)-- MACH Alliance, a not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems, today announced the results of its fifth annual global survey of IT decision makers, demonstrating overwhelming support that the MACH and composable technology approach continues to gain adoption and generate a strong return on investment. The 2025 Global Annual Research report found that 9 in 10 organizations that have implemented some MACH technology say it has met or exceeded ROI expectations, representing a 7% increase from last year’s findings.

The Agile Brand Revisited by best-selling author Greg Kihlström re-examines what it means to be an agile brand in a continually evolving business environment January 14, 2025 | Arlington, VA | With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited: Principles for the continuously improving, customer-focused enterprise by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization.

BOULDER, Colo., Jan. 13, 2025 /PRNewswire-PRWeb/ -- Integrate, a leading B2B marketing lead management platform, today announced the appointment of Mehul Nagrani as CEO. This leadership change marks a new chapter for Integrate as the company embarks on a transformative phase of growth, innovation, and market expansion.

HCLTech expands capabilities in AI-driven contact center transformation NEW YORK & NOIDA, India--( BUSINESS WIRE)-- HCLTech, a leading global technology company, today announced the expansion of its strategic partnership with Microsoft to transform customer service experiences with generative AI and cloud-based contact center solutions. HCLTech will empower clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution that delivers superior customer experiences, accelerates problem-solving, empowers customer service representatives and drives efficiency.