The Wire (Page 42)

New Groundbreaking Platform Features, Including Industry-First AI Fraud Detection, AI Lead Verification, and AI Copilot for campaign creation to Transform the Future of Data-Driven Marketing Denver, Colorado, US – December 10, 2024 – Convertr, the global lead management operating system trusted by enterprises, marketing agencies, and publishers, today announced it will invest $12 million to redefine the future of data-driven marketing, empowering companies to take control of their data and drive consistent, actionable insights. This investment will fuel Convertr's ambitious vision, expansion and product development including new AI-powered features and enhanced integrations.

REDWOOD CITY, Calif.--( BUSINESS WIRE)-- Cyara, the leading AI-powered Customer Experience (CX) Transformation Platform provider, today announced the launch of DART AI ™, its new AI framework focusing on purposeful innovation and customer value, along with Cyara AI Trust, a suite of testing modules, specifically designed to enable organizations optimize bot development, avoid unnecessary LLM (large-language models)-related risks, and deploy reliable bots with confidence. Together, these innovative solutions will empower businesses to enhance customer interactions and deliver exceptional experiences.

DANIA BEACH, Fla.--( BUSINESS WIRE)-- IntelePeer, a leading provider of AI-driven communication automation solutions, is pleased to announce the appointment of Arnaud Kraaijvanger to the position of Chief Marketing Officer (CMO). A performance-driven B2B SaaS executive with extensive experience in strategic planning, execution, and organizational development across all marketing functions, Arnaud will oversee IntelePeer’s marketing strategy to facilitate continued growth and brand evolution. “We’re excited to welcome Arnaud to IntelePeer and have his leadership support in this next stage of our company’s growth,” says IntelePeer CEO, Frank Fawzi. “His extensive experience in demand generation, advanced analytics, and optimizing processes will be instrumental in enhancing our brand presence in the marketplace while driving impactful and measurable growth initiatives.

The combined company will bring together unmatched capabilities, including the industry's deepest bench of marketing talent, and the broadest and most innovative services and products, underpinned by the most advanced sales and marketing platform Together, Omnicom and Interpublic will be strongly positioned for continued growth in the new era of marketing The transaction is expected to be accretive to adjusted earnings per share for both Omnicom and Interpublic shareholders NEW YORK, Dec. 9, 2024 /PRNewswire/ -- Omnicom (NYSE: OMC) and The Interpublic Group of Companies, Inc. (NYSE: IPG) ("Interpublic") today announced their Boards of Directors have unanimously approved a definitive agreement pursuant to which Omnicom will acquire Interpublic in a stock-for-stock transaction. The combined company will bring together the industry's deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform.

Acquisition accelerates HubSpot’s ability to deliver real-time insights from unstructured data, helping businesses anticipate customer needs and grow smarter. CAMBRIDGE, Mass.--( BUSINESS WIRE)--HubSpot, the leading customer platform for scaling businesses, today announced it has signed an agreement to acquire Frame AI, an AI-powered conversation intelligence platform.

WASHINGTON, Dec. 6, 2024 /PRNewswire/ -- In a new major enhancement to the Apollo ® Customer Experience Platform (CXP), dealers partnering with Team Velocity can now unlock the power of automated customer scoring and real-time alerts with Deal Alerts. As customers engage throughout their journey, Apollo's predictive technology dynamically ranks and scores them, sending instant notifications when they hit custom thresholds.

TORONTO, Dec. 6, 2024 /PRNewswire/ - Maropost, the connected commerce platform revolutionizing mid-market merchant operations, today announced two groundbreaking AI-driven features for its Marketing Cloud product. These innovations—enhanced behavioral insights and product recommendations surfaced from real-time customer data—enable marketers to create highly targeted email segments and deliver hyper-personalized offers with unprecedented precision and efficiency.

ShopSavvy Assistant Instantly shows what consumers and reviewers are saying about any issue ShopSavvy Assistant Searches for the best deal in Real Time Across Thousands of Retailers Ask ShopSavvy Assistant Anything - and Get Automatic Deal Alerts Innovative Agentic Technology Provides Instant Issue Research Across the Web, Deal Grading and Alternative Product and Retailer Recommendations ShopSavvy Assistant searches for the best deals in real time, evaluates and grades the deal for the user, and makes product and deal recommendations based on that user's specific preferences.” — Jake Marsh DALLAS, TEXAS, UNITED STATES, December 6, 2024 / EINPresswire.com / -- Monolith Technologies, Inc., a pioneer in consumer technology innovation, is proud to announce the release of the ShopSavvy Shopping Assistant for 2024. This new foundational architecture redefines how consumers shop by leveraging advanced agentic technology to deliver unmatched personalization, instant product research all while getting the consumer the best product at the best possible deal.

The innovative platform expands Canto beyond DAM capabilities, accelerating customers’ digital transformation goals by streamlining content asset and product data workflows ATLANTA, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Canto, a leading provider of digital asset management software, today announced the launch of Canto PIM, a uniquely comprehensive platform that combines digital asset management (DAM) and product information management (PIM) capabilities. The innovative solution directly addresses the challenges brands face in managing, distributing, iterating, optimizing, and securing digital assets and product data across an ever-expanding breadth of channels, campaigns, and use cases. “Within every industry, businesses are under unprecedented pressure to create and deliver more content than ever before—85% of marketers report their content demands have doubled in just the past two years alone,” said Wain Kellum, CEO, Canto. “Siloed approaches to digital asset and product information management cannot keep pace with this reality.

SmartOne.ai proves that exceptional innovation can come from unexpected places. Leading this passionate, talented team is an honour.” — Eric Raza MONTREAL, QUEBEC, CANADA, December 5, 2024 / EINPresswire.com / -- Thursday, December 5th, 2024 (Montreal, QC, Canada) — SmartOne.ai, a leading provider of enterprise and AI data solutions, is proud to announce the appointment of Eric Raza as its new Chief Executive Officer.