The Wire (Page 43)

Strategic acquisitions unleash Enterprise data to create knowledge, fine tune AI models, create powerful AI agents and drive business transformation. PALO ALTO, Calif.--( BUSINESS WIRE)--Uniphore, the global leader in Enterprise AI, today announced it is acquiring two industry-leading data powerhouses, ActionIQ and Infoworks, which significantly expands its AI-powered offerings.

PALO ALTO, Calif., Dec. 5, 2024 /PRNewswire/ -- We are thrilled to announce that LiveX AI Agent and ChurnControl are now available on Google Cloud Marketplace after graduating from the Google Cloud ISV Startup Springboard program. With Google Cloud Marketplace, LiveX AI's multimodal AI Agent solutions are available to a broader audience, making it easier for businesses to access cutting-edge technology that enhances customer engagement and retention.

AI Search Grader analyzes brand awareness and sentiment across AI chatbots as more customers turn to tools like ChatGPT and Perplexity for search HubSpot -- December 4 2024 -- Customers and prospects are ditching traditional search in favor of researching with AI for quick, personalized answers. In fact, usage of tools like ChatGPT and Perplexity to answer questions is up 37%, while search engines are down 11%.* For marketers who’ve been focused on getting their brands discovered with SEO, now is the time to master a new craft: Language Model Optimization (LMO).

MINNEAPOLIS, Dec. 4, 2024 /PRNewswire/ -- Saltbox Mgmt, a leader in Salesforce-based B2B and D2C digital commerce and order management, today announced the successful closure of its latest funding round. Led by Salesforce Ventures with follow-on investment from Traction Capital, this investment marks a pivotal moment for Saltbox Mgmt, positioning the company to accelerate growth and deepen its impact across the Salesforce ecosystem.

The Power of First-Party Data is Unlocked with AI-Driven Segmentation for Smarter, More Targeted Marketing Strategies PHILADELPHIA, Dec. 04, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, a pioneering innovator in first-party data solutions, today announced the launch of its new GenAI-powered Audience Library. This first-of-its-kind offering transforms the way businesses harness their first-party data by organizing it into accessible and meaningful audience segments, making it as actionable and easy to use as third-party data.

Newest Addition to Verint Agent Copilot Bots Delivers Customer Experience and Employee Experience Real-Time Scores and Insights MELVILLE, N.Y., December 4, 2024 – Verint ® (NASDAQ: VRNT), The CX Automation Company™, today announced the addition of a new CX/EX Scoring Bot running in the Verint Open Platform. This unique bot provides critical real-time insights instead of lagging indicators provided by customer and employee surveys.

Fifth acquisition joins growing platform of world-class health-focused businesses WEST CHESTER, Pa. and SCOTTSDALE, Ariz., Dec. 4, 2024 /PRNewswire/ -- Supreme Group today announced its strategic acquisition of Amendola Communications (Amendola), a recognized leader in providing integrated public relations, marketing, and social media services to healthcare, health tech and life sciences companies. Amendola will continue to operate under its brand name as a standalone organization within Supreme Group, with Jodi Amendola continuing to lead the organization as president. "During the past two decades, we have considered the acquisitions of our client companies among our many successes, because it means you have built something of value that can be even more powerful as part of something bigger," said Jodi Amendola. "Joining Supreme Group is a founder's dream, as we will not only retain Amendola's autonomy to deliver the same strategic approach and services our clients have come to trust, but we will also level up our offerings by tapping into the wealth of expertise of the other Supreme Group companies, including digital marketing, enhanced lead generation, creative design services, and PhD-level clinical expertise.

AI Removes Complexity from Customer Data Management to Accelerate Business Impact and Revenue SEATTLE-- December 03, 2024 --( BUSINESS WIRE)-- Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse into actionable business assets through its Lakehouse architecture. According to Statista, the amount of data created, captured, and consumed is expected to increase 165% by 2028.

Adobe and Amazon Web Services (AWS) expand partnership to make Adobe Experience Platform (AEP) available on AWS, empowering brands to deepen customer relationships through precise personalization AEP delivers an actionable view of customers across every channel, with AI-driven insights that help ensure customer experiences are timely and relevant to individual tastes Brands using AWS can tap into a suite of applications powered by AEP including Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics, to orchestrate and iterate experiences that can boost engagement and conversion LAS VEGAS--( BUSINESS WIRE)--Today at AWS re:Invent, Adobe (Nasdaq:ADBE) announced an expanded partnership with Amazon Web Services (AWS) to make Adobe Experience Platform (AEP) available on AWS. This new offering unlocks the ability for brands to strengthen customer relationships through highly personalized experiences, powered by deep insights.

Campaign aimed at encouraging donations to grant life-changing wishes for children battling critical illnesses tops DAIVID’s Holiday Ads Chart SEATTLE — December 3, 2024 – A heartwarming campaign from floral delivery service Teleflor a featuring a hospitalized boy and a magical snowman is the most emotionally engaging Holiday ad of 2024. That’s according to new research by creative effectiveness platform DAIVID, which used its AI-powered technology to identify the festive campaigns from around the world that generated the most intense levels of positivity.