The Wire (Page 45)

In-depth creative insights help creatives and marketers optimize ad performance NEW YORK--( BUSINESS WIRE)-- Superside, the global leader in AI-powered creative services, today announced the launch of Superads, the only AI-powered creative insights tool built for creative teams and performance marketers. Superads provides businesses with instant insights, visual reporting and AI-powered dimensions to drive improved performance across ad platforms, such as Meta, LinkedIn, and TikTok.

Unifying and customizing the agent experience within the third-party business systems agents already use helps contact centers lay the foundation for smarter work and more efficient, precise customer interactions SAN FRANCISCO--( BUSINESS WIRE)-- Talkdesk®, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, today announced that Talkdesk is simplifying the agent experience by embedding Talkdesk inside third-party customer relationship management (CRM) and helpdesk systems agents most often use in contact centers. Using simple no-code and low-code tools, Talkdesk Embedded allows customers to easily embed elements of Talkdesk Workspace™, Talkdesk Conversations App™, and Talkdesk Copilot™ within pre-integrated solutions like Zendesk, Salesforce, ServiceNow, Dynamics, Pega, Oracle, and even homegrown systems agents use.

SINGAPORE – NOVEMBER 20, 2024 — Nativex, a leading digital marketing platform, has announced its official certification as a Google Partner, a major step forward in its mission to fuel global brand growth with advanced digital marketing solutions. This partnership provides Nativex with exclusive access to Google’s ad ecosystem, equipping it with powerful tools and insights to boost brand visibility and performance worldwide.

Latest innovations bolster Sprout’s portfolio of human-centered AI products, help social teams scale operations with ease and elevate executive reporting CHICAGO, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced several innovations to its product suite that enable marketers to work faster and smarter in the face of tightening budgets and heightened customer expectations. Many of these will be featured in Breaking Ground, Sprout’s quarterly event that keeps customers up to date on the latest product updates and industry trends.

Customers can now focus on creating digital experiences while ensuring patient data is secure and protected NEW YORK, Nov. 20, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced its PaaS & SaaS CMS and its Web & Feature Experimentation products are now HIPAA-enabled, meeting guidelines set forth by the Health Insurance Portability and Accountability Act. Optimizely will now also act as a Business Associate when partnering with Healthcare & Life Sciences (HLS) customers.

Evolving to Genesys Cloud leads to over 100% improvement in call answer rates and zero staff turnover SAN FRANCISCO--( BUSINESS WIRE)-- Genesys ®, a global cloud leader in AI-Powered Experience Orchestration, and the City of Clearwater announced today that the city’s Utility Customer Service Division has undertaken a significant transformation in how it delivers utility services to its residents, resulting in substantial improvements in both customer satisfaction and employee morale. Since upgrading to the Genesys Cloud™ platform, it has achieved remarkable improvements in performance metrics.

Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case SAN ANTONIO, Nov. 19, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today unveiled AI agents for key marketing functions—ranging from content generation and campaign creation to project management and experimentation summary—at Opticon San Antonio. The AI marketing agents are accessed through Opal, the embedded AI assistant across Optimizely One, and can be defined for any marketing scenario.

List Recognizes Groundbreaking Advancements Redefining the Way We Work and Live (NEW YORK, NY) November 19, 2024 — Aquant, the leader of AI for customer service, specializing in manufacturers, today announced that it has been named to Fast Company ’s fourth annual Next Big Things in Tech list, honoring emerging technology that has a profound impact for industries—from education and sustainability to robotics and artificial intelligence. This year, 138 technologies developed by established companies, startups, or research teams are featured for their potential to revolutionize the lives of consumers, businesses, and society overall.

TEL AVIV, Israel, Nov. 19, 2024 /PRNewswire/ -- Marketeam.ai, a leader in AI-native marketing solutions and the developer of the world's first LLM trained specifically for the marketing domain, announces the appointment of Tony Weisman to its Board of Advisors. Weisman, a marketing visionary with deep roots in brand transformation and digital strategy, joins industry veteran Clive Sirkin in a powerful alignment of expertise that reaffirms Marketeam.ai's mission to redefine the future of marketing.

New Partnership Integrates MediaWallah’s ID Graph and 33Across’ Lexicon to Enable Seamless, Scaled Campaign Activation Across All Browsers and Platforms NEW YORK, Nov. 19, 2024 (GLOBE NEWSWIRE) -- 33Across, an addressable infrastructure designed for the open web, and MediaWallah, an identity-by-design solution, today announced a new strategic data partnership that streamlines the data onboarding process and scales campaign activation across more than 30 opted-in programmatic platforms. This collaboration enables marketers to connect their first-party data seamlessly with actionable identifiers to reduce onboarding costs and maximize programmatic reach.