The Wire (Page 45)

Holiday season spending and favorable consumer trends reinforce optimism for 2025 despite inflationary pressures January 07, 2025 08:30 AM Eastern Standard Time NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE:ZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for December 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.

Bynder, a global leader in enterprise digital asset management (DAM), is working with Campari Group to enhance the premium spirits company’s marketing campaign time-to-market by leveraging Bynder’s AI-powered DAM. With the consumers’ path-to-purchase and the role of e-commerce evolving rapidly, Campari Group required a future-proof solution to spearhead its content creation efforts and enable targeted, consistent brand experiences that appeal to today’s omnichannel customers.

NEW YORK, Jan. 6, 2025 /PRNewswire/ -- Insycle, a leading global provider of data management solutions for growing businesses, is pleased to announce the appointment of Chris Flores as its new VP of Sales and Marketing. With a proven track record in driving revenue growth and fostering customer relationships, Chris brings a wealth of experience and a strategic vision to propel Insycle to new heights.

New collaboration gives brands one of the largest advertising platforms for grocery and foodservice SAN FRANCISCO, Jan. 6, 2025 /PRNewswire/ -- Cut+Dry, one of the leading e-commerce and advertising platforms for independent foodservice distributors and manufacturers, and Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced that Cut+Dry will integrate Instacart's Carrot Ads technology across its platform. Carrot Ads brings the best of Instacart advertising - products, technology, and expertise - to help platforms build or grow their own advertising businesses.

Accomplished Leader and Strategic Software Executive Joins from Zoom to Spearhead Customer Experience Initiatives SAN FRANCISCO, Jan. 06, 2025 (GLOBE NEWSWIRE) -- ControlUp, at the forefront of Digital Employee Experience (DEX) management, today announced that Beau Dolinsky has been appointed as the company’s Vice President of Customer Experience. Bringing a rich history of strategic leadership from companies including Zoom and Citrix, Dolinsky is well-versed in developing and leading high-performing teams that deliver innovative solutions to enhance customer satisfaction and drive revenue. “Beau’s extensive background in professional services and customer success is perfectly aligned with our strategic direction to focus on how customers may fully realize the value of their DEX investments,” said Tom Holland, Chief Revenue Officer, ControlUp. “He is a proven innovator in driving significant business growth by architecting customer success management practices that activate customer retention and loyalty.

BOSTON, Jan. 3, 2025 /PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the leading Everyday Influencer Platform.® This acquisition accelerates Later's ability to deliver full-funnel impact and measurable ROI for marketers while enabling creators to maximize their earnings through social commerce. The deal, valued at $250 million, was funded with a strategic investment from global growth equity investor, Summit Partners.

Collaboration provides opportunity for thousands of new customers in the Salesforce ecosystem to trial Conga's Revenue Lifecycle Management products BROOMFIELD, Colo., Dec. 20, 2024 /PRNewswire-PRWeb/ -- Conga, the pioneer and market leader in Revenue Lifecycle Management, recently announced it has expanded its offering to integrate into Salesforce Foundations, a free add-on that allows all Salesforce CRM customers to gain access to additional Salesforce multi-cloud features with no purchase or integration necessary. Salesforce Foundations is a free upgrade that brings key cross-department features to every Salesforce customer at no additional cost.

Unmatched Growth Strategies and Unbeatable Efficiency Empower B2B Leaders to Transform Marketing into a Strategic Growth Engine MALVERN, Pa., Dec. 19, 2024 (GLOBE NEWSWIRE) -- 2X, the leader in Marketing-as-a-Service (MaaS), has acquired Intelligent Demand (ID), an expert B2B growth strategy and execution firm. By uniting Intelligent Demand’s expertise in high-impact growth strategies with 2X’s unmatched efficiency in scalable execution, this partnership enables B2B leaders to achieve more with less, accelerating growth in today’s resource-constrained environment. “B2B leaders have long faced an impossible choice: innovate their go-to-market strategies to stay competitive or cut costs to align with shrinking budgets.

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the functionality of the Company Engagement Report and introduce Companies Hub in Campaign Manager to help B2B marketers learn more about how companies are engaging with their brand on LinkedIn.

BRISBANE, QUEENSLAND, AUSTRALIA, December 20, 2024 / EINPresswire.com / -- Edward Andrews Copywriting Services is proud to announce the launch of its innovative AI-assisted content creation solutions, revolutionizing the way businesses and individuals approach copywriting. This new offering combines cutting-edge technology with expert human creativity to deliver high-quality, engaging content tailored to clients' needs.