The Wire (Page 48)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Content Strategy
Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses
Dec 10, 2024
Every Box user will be able to create and edit visual content directly in Box with Adobe Express as the default image editor, enhancing Box’s Intelligent Content Management solution Adobe Express features powered by Firefly AI are designed to be commercially safe, so enterprises can use them with confidence Adobe and Box also announced they will deliver additional AI and video editing capabilities in the future REDWOOD CITY & SAN JOSE, Calif. -- (BUSINESS WIRE) – Box, Inc. (NYSE: BOX), the leading Intelligent Content Management platform and Adobe (NASDAQ: ADBE) today announced a partnership that will redefine how digital media is managed, created and shared in the enterprise. Adobe Express will be generally available as the default image editor in Box, empowering every Box user to easily create more engaging content without leaving Box’s secure platform.
Press Release
Digital Marketing
IntelePeer Appoints Arnaud Kraaijvanger to Chief Marketing Officer
Dec 10, 2024
DANIA BEACH, Fla.--( BUSINESS WIRE)-- IntelePeer, a leading provider of AI-driven communication automation solutions, is pleased to announce the appointment of Arnaud Kraaijvanger to the position of Chief Marketing Officer (CMO). A performance-driven B2B SaaS executive with extensive experience in strategic planning, execution, and organizational development across all marketing functions, Arnaud will oversee IntelePeer’s marketing strategy to facilitate continued growth and brand evolution. “We’re excited to welcome Arnaud to IntelePeer and have his leadership support in this next stage of our company’s growth,” says IntelePeer CEO, Frank Fawzi. “His extensive experience in demand generation, advanced analytics, and optimizing processes will be instrumental in enhancing our brand presence in the marketplace while driving impactful and measurable growth initiatives.
Press Release
Digital Experience
Algolia Launches Data Transformations Tool to Enhance and Enrich The Quality of Indexed Data
Dec 10, 2024
SAN FRANCISCO--( BUSINESS WIRE)-- Algolia, the world’s only end-to-end AI Search platform, today unveiled Algolia Data Transformations, a powerful new data preparation tool to improve the quality of data to be indexed by customers. Developers can now easily apply Extract, Transform, Load (ETL) functions to enrich the data indexed in Algolia, leading to superior search and retrieval results.
Press Release
Digital Marketing
Convertr Invests $12M to Revolutionize Lead Management Data Integrity and Establish New Industry Standards
Dec 10, 2024
New Groundbreaking Platform Features, Including Industry-First AI Fraud Detection, AI Lead Verification, and AI Copilot for campaign creation to Transform the Future of Data-Driven Marketing Denver, Colorado, US – December 10, 2024 – Convertr, the global lead management operating system trusted by enterprises, marketing agencies, and publishers, today announced it will invest $12 million to redefine the future of data-driven marketing, empowering companies to take control of their data and drive consistent, actionable insights. This investment will fuel Convertr's ambitious vision, expansion and product development including new AI-powered features and enhanced integrations.
Press Release
Customer Experience
CallTrackingMetrics Steps Into 2025 With Strategic Focus on Commitment to AI Technologies
Dec 10, 2024
Leading conversation analytics platform embraces AI to revolutionize call tracking MILLERSVILLE, Md., Dec. 10, 2024 /PRNewswire/ -- CallTrackingMetrics, a global conversation analytics company, today announced the launch of its AskAI Summaries feature and VoiceAI feature, marking a momentous year of AI innovation. "AI is no longer a future trend; it's the present reality shaping the tech industry," said Todd Fisher, CEO and co-founder of CallTrackingMetrics. "At CallTrackingMetrics, we believe AI is the key to unlocking unparalleled customer experiences. By leveraging AI, we're focused on empowering businesses to understand their customers on a deeper level and deliver personalized interactions that drive results." Modern businesses struggle to keep pace with the volume and variety of customer interactions, making it difficult to capitalize on valuable feedback and opportunities.
Press Release
Customer Experience
Cyara Unveils Innovative GenAI Solutions to Drive Excellence in Customer Experience
Dec 10, 2024
REDWOOD CITY, Calif.--( BUSINESS WIRE)-- Cyara, the leading AI-powered Customer Experience (CX) Transformation Platform provider, today announced the launch of DART AI ™, its new AI framework focusing on purposeful innovation and customer value, along with Cyara AI Trust, a suite of testing modules, specifically designed to enable organizations optimize bot development, avoid unnecessary LLM (large-language models)-related risks, and deploy reliable bots with confidence. Together, these innovative solutions will empower businesses to enhance customer interactions and deliver exceptional experiences.
Press Release
Digital Marketing
Omnicom to Acquire Interpublic Group to Create Premier Marketing and Sales Company
Dec 09, 2024
The combined company will bring together unmatched capabilities, including the industry's deepest bench of marketing talent, and the broadest and most innovative services and products, underpinned by the most advanced sales and marketing platform Together, Omnicom and Interpublic will be strongly positioned for continued growth in the new era of marketing The transaction is expected to be accretive to adjusted earnings per share for both Omnicom and Interpublic shareholders NEW YORK, Dec. 9, 2024 /PRNewswire/ -- Omnicom (NYSE: OMC) and The Interpublic Group of Companies, Inc. (NYSE: IPG) ("Interpublic") today announced their Boards of Directors have unanimously approved a definitive agreement pursuant to which Omnicom will acquire Interpublic in a stock-for-stock transaction. The combined company will bring together the industry's deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform.
Press Release
Customer Experience
HubSpot to Acquire Frame AI, Unlocking the Power of Conversational Data with AI
Dec 06, 2024
Acquisition accelerates HubSpot’s ability to deliver real-time insights from unstructured data, helping businesses anticipate customer needs and grow smarter. CAMBRIDGE, Mass.--( BUSINESS WIRE)--HubSpot, the leading customer platform for scaling businesses, today announced it has signed an agreement to acquire Frame AI, an AI-powered conversation intelligence platform.
Press Release
Customer Experience
Team Velocity® Announces Latest Breakthrough Technology With Automated Deal Alerts and Customer Scoring
Dec 06, 2024
WASHINGTON, Dec. 6, 2024 /PRNewswire/ -- In a new major enhancement to the Apollo ® Customer Experience Platform (CXP), dealers partnering with Team Velocity can now unlock the power of automated customer scoring and real-time alerts with Deal Alerts. As customers engage throughout their journey, Apollo's predictive technology dynamically ranks and scores them, sending instant notifications when they hit custom thresholds.
Press Release
Digital Marketing
Maropost Unveils AI-Powered Email Marketing Features That Boost Conversions for Commerce Brands
Dec 06, 2024
TORONTO, Dec. 6, 2024 /PRNewswire/ - Maropost, the connected commerce platform revolutionizing mid-market merchant operations, today announced two groundbreaking AI-driven features for its Marketing Cloud product. These innovations—enhanced behavioral insights and product recommendations surfaced from real-time customer data—enable marketers to create highly targeted email segments and deliver hyper-personalized offers with unprecedented precision and efficiency.