The Wire (Page 5)

Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications LAS VEGAS--(BUSINESS WIRE)--Today, at CES 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by Zeta™, its superintelligent agent built for enterprise marketing. OpenAI models will support Athena’s next phase of development, enabling more intuitive and intelligent experiences for enterprise marketers.

Certification validates Liferay’s AI Management System (AIMS) and its approach to risk, transparency, and responsible innovation LOS ANGELES--( BUSINESS WIRE)--Liferay, Inc., a leading provider of Digital Experience Platforms (DXPs), today announced that its AI Management System (AIMS) has been certified to the ISO/IEC 42001 standard, making Liferay one of the first companies globally to achieve compliance with this emerging benchmark for responsible AI management. The ISO 42001 standard establishes a comprehensive framework for establishing, implementing, maintaining, and continuously improving AI systems in alignment with rigorous ethical, legal, and societal requirements.

2026 CX trends report from Glance shows customers want trustworthy resolution, no matter the channel WAKEFIELD, Mass., Dec. 17, 2025 /PRNewswire/ -- Glance, the leader in enterprise cobrowse and guided customer experience solutions, today announced the release of its 2026 CX Trends Report, a candid and data-backed look at what actually happened during the industry's rapid shift toward AI-driven customer service in 2025 and what CX leaders can learn moving into 2026. Based on insights from more than 600 U.S. consumers collected through a national survey conducted by Glance, the report exposes a widening gap between AI promises and customer reality.

Contentsquare brings AI-driven customer understanding to Shopify’s global commerce ecosystem New York, December 17th, 2025 — Contentsquare, a leader in AI-first digital analytics, today announced a new partnership with Shopify, the leading global commerce platform, to deliver complete customer experience visibility across the entire ecommerce journey—from first click to checkout. The combination of Shopify’s commerce platform and Contentsquare’s granular behavioral insights gives businesses an end-to-end view of the customer experience—from first interaction through post-purchase.

Report finds 76% of bot traffic is unverified, signaling intelligent traffic management as the new strategic imperative for web teams in 2026 AUSTIN, Texas--(BUSINESS WIRE)-- #wpengine --WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress®¹, today released its 2025 Website Traffic Trends Report. The report analyzes proprietary first-party data and metrics from Google CrUX (Chrome User Experience Report) and Cloudflare Bot Management spanning North America, Europe, the Middle East, and Asia-Pacific. “The shape of the web is evolving rapidly.

The software development kit empowers developers to build native real-time accent clarity into their platforms, unlocking new voice UX capabilities across industries BERKELEY, Calif.--( BUSINESS WIRE)-- Krisp, the leader in real-time voice AI technology, today announced its Accent Conversion technology is available through its software development kit (SDK) for integration into mobile, desktop, browser and server platforms. With the SDK, developers building communication tools can seamlessly embed real-time accent conversion into their own solutions, enhancing communication in customer calls and support interactions.

Powered by its Omni.Pro expertise, Globant is now ranked in the top ten among Adobe’s Global Platinum Partners.

Seamless, Real-Time Data Flow From Capillary’s Loyalty Platform to Adobe Experience Platform Unlocks Personalization & Engagement at Scale By Megan Fiorendino December 11, 2025 Capillary Technologies, a global leader in AI-powered loyalty and customer engagement, today announced it has integrated with Adobe Experience Platform as a loyalty platform partner, setting a new benchmark for innovation in customer experience technology. This integration delivers out-of-the-box, real-time data flow from Capillary’s award-winning loyalty platform to Adobe Experience Platform – including Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.

In partnership with GiveCard, Lorikeet's conversational intelligence platform for high-complexity support assisted more than 300,000 families and resolved issues at a moment of urgent need. SAN FRANCISCO, Dec. 11, 2025 /PRNewswire/ -- Lorikeet, the company transforming customer support experiences with universal AI concierges, today announces the launch of Lorikeet Voice 2.0 ("Voice 2.0"), conversational AI agents that coordinate with other agents and third parties to resolve complex situations without human handoffs.

New AI Agents and Intelligent Search simplify content creation, enhance quality, and reduce risk, delivering clear, consistent, and compliant communications, without compromising user control BURLINGTON, Mass., Dec. 10, 2025 /PRNewswire/ -- Precisely, the global leader in data integrity, today announced the launch of new agentic AI capabilities within its EngageOne™ RapidCX customer communications platform. The release introduces three new AI agents - Sentiment Analysis, Contextual Rewrite, and Readability, along with AI Intelligent Search functionality.