The Wire (Page 5)

New capabilities in experimentation, session replay, AI, metric trees, and warehouse integrations help teams move from insight to action — faster and with confidence SAN FRANCISCO--( BUSINESS WIRE)--Mixpanel, a global leader in product analytics, today announced the expansion of its digital analytics platform, giving teams a platform for data-driven decisions. With new capabilities across session replay, experimentation, metric trees, AI automation, and warehouse integrations, Mixpanel enables teams to continuously optimize their digital experiences and drive business outcomes.

Recognized for innovation and inclusion, Mosaicx debuts next-generation Engage platform and earns Best Workplace for Gender Equity Award OMAHA, Neb., June 18, 2025 (GLOBE NEWSWIRE) -- Mosaicx, a leader in AI-powered customer experience solutions and part of WestCX under the West Technology Group portfolio, made a major impact at this year’s Customer Contact Week (CCW) in Las Vegas. The company unveiled a significant update to its flagship intelligent virtual agent platform, Engage, and was honored as CCWomen’s Best Workplace for Gender Equity at the CCW Excellence Awards Gala.

HELSINKI, June 18, 2025 /PRNewswire/ -- Supermetrics, the leading Marketing Intelligence Platform, announced today the acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). The acquisition positions Supermetrics' as the only Marketing Intelligence Platform to unify data integration, analysis and activation into one marketer-friendly solution.

Infosys Aster ™ marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer experience at scale, personalize content to catalyze growth and streamline workflows for efficiency BENGALURU, India, June 18, 2025 /PRNewswire/ -- Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, and Adobe announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster ™ and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency.

With the launch of its MCP Server, Algolia provides AI agents with secure, real-time access to business context SAN FRANCISCO--( BUSINESS WIRE)-- Algolia, the AI-native search and discovery platform trusted by 18,000 businesses and millions of developers worldwide, today announced the release of its MCP Server, the first component in a broader strategy to support the next generation of AI agents. This new offering enables large language models (LLMs) and autonomous agents to retrieve, reason with, and act on real-time business context from Algolia, safely and at scale.

CloudStream enables instant cloud-native activation combining real-time and batch processing into one seamless platform San Diego, June 17, 2025 (GLOBE NEWSWIRE) -- Tealium, the leading intelligent real-time data orchestration platform, is announcing CloudStream™, a zero-copy segment builder and activation solution. With CloudStream, Tealium becomes the only platform enabling enterprises to seamlessly integrate real-time data collection, data cloud storage, and activation into one unified solution – going beyond traditional warehouse-only use cases to redefine customer data activation for the modern enterprise.

Expanded collaboration brings together CXone Mpower, Amazon Q index, Amazon SageMaker, and Amazon Bedrock to accelerate intelligent automation across every role and workflow in the enterprise HOBOKEN, N.J.--( BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced the next evolution of its strategic relationship with Amazon Web Services, Inc. (AWS), announcing a new collaboration to accelerate a shared vision to innovate the development, deployment and scaling of intelligent AI-powered solutions purpose-built for end-to-end customer service automation. Together, NiCE and AWS bring improved enterprise capabilities combining NiCE’s leadership in customer service automation, deep domain expertise, and rich interaction data with the power and scale of AWS Cloud and AI services.

Unlike one-dimensional AI agents, Mpower Agents are uniquely built to work across the entire enterprise – front, middle and back office – to automate complete journeys, not just conversations HOBOKEN, N.J.--( BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced the launch of CXone Mpower Agents, a groundbreaking innovation that enables fully automated, AI agents to be created and deployed in seconds and immediately work across the customer service ecosystem – from self-service to mid-office approvals to back-end fulfillment. Mpower Agents make use of CXone Mpower’s proprietary CX AI models, trained on rich use case-specific data and optimized workflows based on the actions of the best employees.

Adobe Firefly app – the all-in-one destination for AI-assisted ideation, creation and production – debuts on mobile, giving creators the freedom to explore ideas on the go Firefly Boards transforms how creative teams ideate and collaborate, now with advanced video and image generation and editing tools The Adobe Firefly app expands its model integrations with Ideogram, Luma AI, Pika and Runway now joining OpenAI’s image generation, Google’s Imagen and Veo and Black Forest Labs’ Flux, offering creators even more choice of aesthetic styles The Adobe Firefly app is available as a standalone experience and as part of Creative Cloud, delivering seamless workflows with Photoshop, Illustrator, Premiere Pro, Adobe Express and more SAN JOSE, Calif.--( BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) extended its leadership in creative ideation with a major expansion of Adobe Firefly – the destination for AI-assisted content ideation, creation and production – bringing Firefly image and video generation to phones. Firefly’s new iOS and Android app, available today, gives creators the freedom to explore ideas and generate and edit images and videos from anywhere using AI.

June 17, 2025 -- Content Guru, a leading global provider of enterprise cloud customer experience (CX) and contact center solutions, has received the highest overall ‘Willingness to Recommend’ rating, with 100% of customers that left a review saying they would recommend its storm ® CX platform, in the 2025 Gartner ® CCaaS Voice of the Customer Report. The Gartner® Peer Insights™ reviews platform published 2,270 ratings in the 18-month period ending January 2025 and the data shared formed the subsequent Voice of the Customer Report.