The Wire (Page 5)

Acquisition of Marigold’s enterprise software business aligns with all of Zeta’s guiding M&A principles Expected to be accretive to adjusted EBITDA and free cash flow in year one Increases penetration of Fortune 500 brands and subscription revenue Advances One Zeta model by creating cross-sell and up-sell opportunities to over 100 new global enterprise brands Zeta reaffirms third quarter and full year 2025 guidance; transaction is expected to be incremental to Zeta 2028 targets NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta’s strategy, including: Expanding scale of Zeta’s enterprise customer base: Marigold’s enterprise software business serves more than 100 global enterprise brands, including 20 of the top 100 advertisers and more than 40 Fortune 500 companies.

Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead New features for interactive messaging, including WhatsApp Commerce, Flows, and Carousels, let marketers build dynamic, cross-channel campaigns Email onboarding enhancements empower marketers to automatically ramp and scale their programs without risking deliverability LAS VEGAS--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled a series of powerful, new platform enhancements today at Forge 2025, its annual customer conference, to help marketers create personalized and interactive experiences quickly, autonomously, and at scale. From Zero-copy Canvas Triggers to WhatsApp Commerce, Flows and Carousels to enhancements to RCS for Business, these new features empower marketers to launch dynamic, cross-channel campaigns with less friction, greater scale, and higher impact.

BrazeAI Decisioning Studio™ puts AI agents to work, delivering a new level of personalization and orchestration to drive measurable business results Custom and pre-built agents elevate marketers and boost creativity with BrazeAI Agent Console ™ New suite of AI tools, including the BrazeAI Operator™, and integrations with Snowflake Cortex AI provides generative and agentic capabilities that help marketers assist, create, and build seamlessly LAS VEGAS--( BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, is redefining customer engagement with the release of breakthrough BrazeAI™ products announced today at its annual conference, Forge 2025. BrazeAI™ equips marketers with intelligent models, agents, and operators that empower them to deliver smarter, faster, and more relevant engagement at scale.

New and enhanced capabilities within the company's AI-native product suites – Sprinklr Social, Sprinklr Marketing, Sprinklr Insights, and Sprinklr Service – empower brands to reimagine extraordinary experiences across the customer journey. Sprinklr Copilot – the always-on companion delivering real-time, AI-powered conversational assistance across the entire Sprinklr Platform Sprinklr AI Agents – Purpose-built AI Agents that deliver extraordinary customer experiences at enterprise scale Sprinklr Customer Feedback Management – Enhanced capabilities to modernize and simplify feedback management with an AI-native, no-code approach NEW YORK--(BUSINESS WIRE)-- $CXM #CX -- Sprinklr (NYSE: CXM), the definitive, AI-native platform for unified customer experience management (Unified-CXM), today announced the launch of next-generation AI capabilities and solutions, including Sprinklr Copilot and Sprinklr AI Agents, and enhanced capabilities for Sprinklr Customer Feedback Management (CFM).

The built-in agents plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep humans in the loop BOSTON--(BUSINESS WIRE)--Today at its flagship event K:BOS, Klaviyo (NYSE: KVYO) unveiled its Marketing Agent and broadly released its Customer Agent. Together they establish Klaviyo as the AI-first B2C CRM; unifying data, marketing, service, and analytics in one platform to give consumer brands a competitive advantage.

Content Guru, a leading global provider of enterprise cloud Customer Experience (CX) and contact center solutions, has announced considerable momentum within the credit union space, following several significant deals in the past 12 months. The number of credit union members across the U.S. being supported through Content Guru’s storm ® platform has grown by over 900,000 in the past year as providers enhance their offerings to both members and agents.

Agent Studio unifies retrieval, tool orchestration, and observability so teams can build agents that run safely in production SAN FRANCISCO, CA — Sept 23, 2025 — Algolia, the retrieval platform orchestrating over 1.75 trillion queries each year, trusted by more than 18,000 businesses, and used by millions of developers around the world, today unveiled Algolia Agent Studio. Platform, product, and data teams face unrelenting pressure to move beyond prototypes and bring agents into real, business workflows.

Customer experience automation platform helps home services, property management, logistics, and field service businesses reduce costs, increase cash flow, and improve customer communication by automating appointments, billing, and status updates PALO ALTO, Calif., Sept. 23, 2025 (GLOBE NEWSWIRE) -- Talkdesk, Inc. today introduced Talkdesk Commercial & Residential Services Experience Cloud ™, a customer experience automation (CXA) platform purpose-built to address the unique customer service challenges of service-based businesses. Companies in sectors like home services, property management, and logistics manage a high volume of time-sensitive interactions.

Zoom debuts AI Companion 3.0 with agentic AI, delivering powerful new features and work surfaces to transform how teams communicate and collaborate across its platform Zoom Business Services to launch agentic AI features for Customer Experience and Zoom Virtual Agent to redefine customer and employee interactions SAN JOSE, Calif., Sept. 17, 2025 (GLOBE NEWSWIRE) -- Today Zoom Communications, Inc. (NASDAQ: ZM) introduced a new era of productivity, intelligent collaboration, and connection, unveiling AI Companion 3.0, with powerful new agentic AI innovations across Zoom Workplace and Zoom Business Services. Announced at Zoomtopia 2025, the company’s annual flagship conference, the innovations showcase Zoom’s vision for agentic AI-first capabilities.

As part of Zeta Marketing Platform, new GEO Solution will give brands visibility, accuracy and competitive edge across AI-generated answers NEW YORK--( BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced its Generative Engine Optimization (GEO) solution, a new capability built into the Zeta Marketing Platform (ZMP) to help brands stay visible, accurate, and competitive as consumers shift from traditional search to AI-generated answers. The new tool enables marketers to monitor how their brands appear across leading AI systems including ChatGPT, Gemini, and Claude and to optimize for those answers with targeted, actionable recommendations.