The Wire (Page 50)

Traackr's 2025 Influencer Marketing Impact Report finds Gen Z and Millennial consumers find video content most engaging, driving creator success on YouTube TikTok drops two spots from last year, X drops from top five as turmoil surrounds the platforms Consumers welcome sponsored content and creator-owned products – when trust and expertise are present SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ -- Traackr, the leading performance-driven influencer marketing platform, today released its annual Influencer Marketing Impact Report, which surveyed 1,000 U.S. Millennial and Gen Z consumers to reveal the impact of creators, social content and platforms on consumer engagement and purchase behavior.

With a Seamless Blend of AI and Human Expertise, Kustomer Leads the Way in CX Innovation NEW YORK--( BUSINESS WIRE)--Kustomer, the leader in AI-powered customer service, today announces the launch of the industry’s first fully AI-native customer service solution, empowering organizations to deliver next-generation CX at unparalleled speed and scale. With revolutionary AI Agents natively integrated throughout the platform and a disruptive new pricing model, Kustomer continues its mission to eliminate bad customer service and help businesses compete in an AI-driven future.

Latest innovations help marketers streamline multi-channel lead management, enhance compliance, measure marketing results, and drive revenue growth BOULDER, Colo., Oct. 29, 2024 /PRNewswire-PRWeb/ -- Integrate, a leader in enterprise lead management, today announced the release of several new features designed to revolutionize how B2B marketers capture, organize, and govern lead data across multiple channels. These enhancements mark a major milestone in Integrate's evolution into a comprehensive multi-channel Lead Management Platform, empowering marketers to eliminate fragmented data and ensure compliance while accelerating revenue. "Marketing leaders worldwide tell us they need a platform that makes their data work harder, keeps them compliant, and aligns seamlessly with sales," said Jeremy Bloom, co-founder and CEO of Integrate. "Our newest enhancements answer that need, allowing marketers to focus on growth and operational efficiency rather than data management challenges." These new features align with Integrate's vision to make all lead data actionable, compliant, and seamlessly integrated across marketing efforts.

Latest release includes Pega GenAI enhancements and increased flexibility to accelerate transformation, improve customer and employee experiences, and maximize efficiency CAMBRIDGE, Mass. – October 29, 2024 – Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today announced the general availability of Pega Infinity TM 24.2. This latest release of Pega’s core portfolio of cloud-ready products introduces new generative AI capabilities and enhancements that help enterprises boost employee productivity and innovate faster while optimizing customer experiences.

Streamlined collaboration and personalized client experiences are now at the heart of Rocketlane's all-in-one customer portal. SAN MATEO, Calif., Oct. 29, 2024 /PRNewswire/ -- Rocketlane, leading customer onboarding and PSA software, today announced the launch of Customer Portal 2.0, a powerful new client-facing platform that reimagines how services teams, agencies, and consulting firms deliver and manage client engagements.

Part of our ongoing commitment to deliver an all-in-one human insight solution, combining the best of UserZoom and UserTesting into a single, unified platform These new capabilities allow organizations to unlock customer insights at scale, set new experience benchmarks, and streamline design workflows AUSTIN, TX. – October 29, 2024 – UserTesting, the leading provider of human insights for innovators, today unveiled several groundbreaking innovations at The Human Insight Summit (THiS) 2024. As part of the company’s commitment to delivering a unified, all-in-one enterprise platform following its merger with UserZoom, these new features are designed to help organizations anticipate customer needs and accelerate business growth.

New Commercial Technology & Innovation Officer and Chief Marketing and Communications Officer to drive innovation and client-centric strategies October 29, 2024 — PwC is pleased to announce two significant leadership appointments that will strengthen its ability to deliver end-to-end capabilities and client-centric solutions to address the needs of today – and tomorrow. Matt Wood has joined PwC as US and Global Commercial Technology & Innovation Officer.

New self-serve platform enables advertisers to measure and optimise the effectiveness of their vid October 29, 2024 -- SEATTLE — Global creative effectiveness platform DAIVID today launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics. Trained using tens of millions of human responses to ads, DAIVID Self-Serve uses a predictive algorithm that lets advertisers know within minutes the emotional and business impact of a video or image, without the need for audience panels – enabling advertisers to measure the effectiveness of their ad campaigns at scale.

AI-driven platform helps financial institutions deliver personalized experiences to maximize customer acquisition, onboarding and wallet share in regulated environments SAN FRANCISCO, Oct. 28, 2024 /PRNewswire/ -- Zingly.ai, the GenAI and digital-first CX Center provider, unveiled a suite of AI solutions to fuel revenue growth for banking, financial services and insurance (BFSI) institutions. These companies face increasingly complex customer inquiries, heightened expectations and pressure to deliver personalized experiences at scale.

New Conversational Agents Listen to Feedback in Real-Time and Solicit 2.4x More Actionable Responses on Average SALT LAKE CITY--( BUSINESS WIRE)-- InMoment®, the leading provider of Experience Improvement (XI)™ solutions, announced the general availability of AI-powered Active Listening Agents, a new, configurable version of its award-winning Active Listening feature. Active Listening prompts users with context-aware generative AI (GenAI) to ask follow-up questions, encouraging them to provide more detailed responses in real time.