The Wire (Page 55)

Stands alone at the forefront of digital experience transformation and innovation SAN FRANCISCO, Oct. 10, 2024 /PRNewswire/ -- Sitecore ®, a global leader in digital experience software, today announced that it surpassed $500 million in annual recurring revenue (ARR) in its recently closed fiscal year 2024. The surge in demand for Sitecore's composable digital experience platform (DXP) is fueled by enterprise marketing teams looking to easily control their global content lifecycle from strategy to delivery, build connected customer experiences faster with data and AI, and deliver experiences across digital platforms to differentiate their brands.

Scale, personalization and collaboration requirements driving demand for composable, flexible tech stacks SANTA CLARA, Calif.--( BUSINESS WIRE)--While brands agree images and video are key to building trust and credibility online, Cloudinary ’s first global digital asset management (DAM) survey reveals they face major bottlenecks when trying to scale, personalize and collaborate efficiently across teams. The independent survey, commissioned by Cloudinary, found that most brands (57%) use 2-3 DAM solutions, and are hamstrung by integration, workflow, collaboration and post-production issues. 86% consider DAM integrability with other solutions in the tech stack extremely or very important and are counting on automation and generative AI to help them overcome these challenges.

The cutting-edge CRM-powered promotion solution automates complex reward calculations and delivers dynamic promotions LAS VEGAS, Oct. 08, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer. This innovative solution automates complex reward calculations and leverages customer data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.

1 in 2 B2B Marketers Can't Reach Their Goals BOULDER, Colo., Oct. 8, 2024 /PRNewswire-PRWeb/ -- Pipeline360, Integrate's media business, revealed new survey results from the " H2 2024 State of B2B Pipeline Growth " report. The survey found that about 50% of B2B marketers can't reach their goals for this year, but when teams are completely aligned on Sales and Marketing efforts and take a Branded Demand approach that incorporates both content syndication and display, 80% are able to reach their goals – representing a 60% increase.

Borrow the innovative strategies and tactics from our high-growth product stars. October 8, 2024 -- Today, Amplitude is releasing the latest edition of its Next Hottest Products Report, which reveals the highest-growth products from around the world based on a year of Amplitude’s exclusive customer growth data.

New addition to Pendo One platform increases product growth, adoption, and retention RALEIGH, N.C., Oct. 8, 2024 /PRNewswire/ -- Pendo, the all-in-one product experience platform, today announced the launch of Orchestrate, a new product that automates the creation and coordination of messaging across email and in-app guides to help product teams improve user adoption and retention, and drive growth for their companies. The addition of Orchestrate makes Pendo the first and only platform with integrated guide and email orchestration underpinned by product analytics.

The Adobe Content Authenticity web app offers a simple, free and easy way for creators to apply Content Credentials to their work, helping to protect content from unauthorized use and ensure creators receive attribution. Content Credentials are already supported in popular Adobe Creative Cloud apps including Photoshop, Lightroom and Firefly Adobe Firefly is only trained on content that Adobe has permission to use – never on customer content— and now with a feature in the web app, creators can use Content Credentials to signal if they do not want their content used by or to train generative AI models Developed in close collaboration with the creative community, the web app builds on Adobe’s commitment to responsible innovation and helping address creators’ key concerns today SAN JOSE, Calif. —Oct. 8, 2024 — Today, Adobe (Nasdaq:ADBE) announced a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution for their work with Content Credentials.

In today’s creative landscape, generative AI is increasingly being embraced by the creative community as a valuable tool for enhancing creativity and streamlining workflows. However, it also raises concerns about intellectual property, transparency, and potential misuse of creators' work in AI training.

Treasure Data customers can drive more effective marketing campaigns with Databricks Delta Sharing MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)-- Treasure Data today announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s customer data platform (CDP) and Databricks’ platform. “Marketing teams want to use all the data at their disposal for better audience segmentation and activation, while IT teams want greater versatility, flexibility, and cost management when it comes to customer data storage, management, and movement.

Mansfield, MA, Oct. 08, 2024 (GLOBE NEWSWIRE) -- DGS Retail (“DGS”), a portfolio company of San Francisco Equity Partners (“SFEP”), today announced the acquisition of SMS Display Group (“SMS Display”), a Chicago- based designer and manufacturer of retail fixtures and displays, serving multiple channels of trade including off-price retail and home improvement stores. The acquisition of SMS Display is DGS’ second acquisition in the past year under partnership with SFEP, following its acquisition of Rich Limited in 2023, and the company’s sixth acquisition since its founding over 40 years ago.