The Wire (Page 57)

Ibexa, a leading provider of digital experience platforms (DXP), is capitalizing on its continued outperformance of the global DXP market by expanding its operations in North America. The springboard of this initiative is the recent hire of Matthew Filios as new US-based Vice President, North America for Ibexa.

Live Connect will enable Snowflake and Treasure Data customers to leverage customer data seamlessly, create actionable insights, and improve efficiencies MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)-- Treasure Data today announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform.

October 1, 2024 -- In line with CX Day (today), world-leading customer feedback company, HappyOrNot ( www.happy-or-not.com), creators of the smiley-faced feedback buttons you might recognise from stores and airports around the world, has revealed retail data insights from their feedback terminals across the globe in a new report. CX Day is celebrated annually, with the Customer Experience Professionals Association taking the opportunity to celebrate the work of CX professionals and the importance of CX in industry.

September 30, 2024 -- Bain & Company, Kantar and Qualtrics today release an update to their jointly-endorsed Global Standards for Customer Experience (CX) following a 10-week industry-wide consultation. The revised standards, now available at cx-standards.com, are the result of cross-industry outreach and collaboration from the three firms, and introduce a common language for excellence in CX with the aim of elevating the quality of CX practices across all sectors.

New enhancements help marketers move at the speed of social to increase productivity, delight customers, and deliver maximum business impact CHICAGO, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a series of updates and AI-powered innovations that further enhance Sprout’s intuitive platform and strengthen the company’s partnerships and integrations with Salesforce and major social media networks. Many of these updates will be featured in Breaking Ground, Sprout’s quarterly showcase of the company’s latest product innovations.

Acquisition brings world-class warehouse native analytics to the world's largest experimentation platform NEW YORK, Sept. 30, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider and world's largest experimentation platform, announced today it has signed a definitive agreement to acquire the leading warehouse native analytics platform NetSpring. With this acquisition, Optimizely will be the first DXP to provide "warehouse native" analytics, enabling customers to tie experimentation and other digital experience activities to business metrics and outcomes that resides in customers' data warehouses.

Leader in Customer-facing AI Agent Deployments Prepares for Next Stage of Growth as Enterprise Confidence in Generative AI Increases and Buying Accelerates BOZEMAN, Mont., Sept. 30, 2024 /PRNewswire/ -- Quiq, the leader in customer-centric AI for CX, is bolstering its executive bench and CX expertise with the addition of two former Zendesk leaders: Mike Zinne and Cristina Bravo Olmo. Zinne will lead Client Services, Customer Support, Customer Success, Solution Consulting, and Professional Services, and Bravo Olmo will oversee all aspects of Marketing at Quiq.

SAN FRANCISCO--( BUSINESS WIRE)-- UserTesting, a SaaS leader in experience research and insights, today released findings from a global survey on consumer experiences with insurance and artificial intelligence (AI). Conducted by Talker Research, the study surveyed 4,000 adults across the U.S., U.K., and Australia to explore the pain points in insurance enrollment and how AI could potentially ease those challenges.

Launch of new platform accelerates use of generative AI in content creation CHICAGO, Sept. 26, 2024 (GLOBE NEWSWIRE) -- Mondelēz International (Nasdaq: MDLZ) today announced the launch of a new platform designed to improve its global marketing capabilities while optimizing consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI). Working in collaboration with Accenture (NYSE: ACN) and Publicis Groupe, the company’s new platform will enable faster, more efficient creation of personalized text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests. “Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,” said Jon Halvorson, Senior Vice President, Global Consumer Experiences and Digital Commerce at Mondelēz. “This drives real value for the business through creating, personalizing and distributing on-trend creative not only at pace, but also safely, securely and with brand integrity.” Building on its long partnership with Mondelēz, Accenture established a strong digital core enabling the company to collect and process real-time data — using gen AI to create new, contextualized insights — that can be easily accessed, shared and used by decision makers across the company.

SAN FRANCISCO--( BUSINESS WIRE)-- UserTesting, a SaaS leader in experience research and insights, today announced the appointment of Baran Erkel as UserTesting’s Chief Strategy Officer. Erkel brings over two decades of experience in corporate strategy, mergers and acquisitions (M&A), and strategic partnerships, and will play a pivotal role in driving UserTesting's next phase of growth and innovation.