The Wire (Page 59)

From personalization to hyper-personalization and from automation to hyper-automation of the customer journey, the future of CX is all about prediction and delight to attract and retain new consumers The analysis of interactions through various channels allows the detection of the profile, lifestyle, needs and desires of users MADRID, Sept. 23, 2024 /PRNewswire/ -- Atento Luxco 1 ("Atento" or the "Company"), one of the world's largest providers of customer relationship management and business process outsourcing (CRM/BTO) services and an industry leader in Latin America, is investing in the evolution from personalization to hyper-personalization and hyper-automation as a way to improve the experience of consumers around the world and drive the generation of new business. Through Data Science, Analytics and AI resources, Atento focuses on identifying customers' needs, preferences and emotions in an increasingly deep way with brands.

NEW YORK, Sept. 24, 2024 /PRNewswire/ -- Squarespace (NYSE: SQSP), the design-driven platform helping entrepreneurs build brands and businesses online, today announced Refresh 2024, its annual release of new products, features, and updates that empower entrepreneurs to unlock their creativity and take their business to the next level. As AI becomes more prevalent, Squarespace is dedicated to helping entrepreneurs harness this technology to enhance their creativity and simplify their business operations so they can focus on their passions.

First to harness brand-aware AI, personalization, and automation in a drag-and-drop, composable CMS environment, accelerating speed-to-market AUSTIN, Texas, Sept. 24, 2024 /PRNewswire/ -- Contentstack, the composable digital experience platform (DXP) leader powered by the number one Enterprise Headless CMS, today announced new native visual building capabilities to its platform. Visual Builder's experience-building capabilities accelerate workflows for marketers.

The Butter AI Assistant Supercharges Content Creation, Empowering Developers and Marketers to Harness the Power of AI BOSTON, Sept. 23, 2024 /PRNewswire-PRWeb/ -- Today, ButterCMS, a leading provider of headless CMS solutions, announces Butter AI Assistant ahead of its Fall Product Event held on Thursday, 9/26. The new feature, part of TinyMCE 's embedded content creation component, brings generative AI directly into content management systems, enabling users to enhance their content with pre-built or fully customized prompts, all without leaving the platform.

MadConnect Delivers Privacy-Focused, Bi-Directional Connector Hub for Data Interoperability NEW YORK--( BUSINESS WIRE)-- MadTech, a leading product-led consultancy focused on advertising and marketing technology today announced the launch of MadConnect as a Snowflake Native App on Snowflake Marketplace. MadConnect allows publishers, platforms, agencies, and brands to establish bi-directional data connections between their Snowflake environment to any source or destination platform in the advertising industry in minutes. “MadConnect distinguishes itself in the advertising industry for marketers looking for an edge in their ongoing mission to integrate and action on data via an ever growing number of sources, whether through extraction or onboarding” As the industry shifts towards heightened consumer privacy and reliance on first-party data, interoperability between platforms—such as MarTech and AdTech platforms, including CDPs, DSPs, enrichment providers, and SSPs, as well as social platforms and data clean rooms have become crucial.

Acquisition aligned to strategic expansion into retail vertical, strengthen nearshore, multi-lingual capabilities London, UK, September, 23 rd 2024: Firstsource Solutions Limited (NSE: FSL, BSE:532809), a leading global provider of specialist domain-led Business Process Services (BPS) and an RP-Sanjiv Goenka Group company, has acquired Ascensos, a leading UK-headquartered customer experience outsourcing partner for retail and eCommerce businesses. Dr.

Despite broad recognition of AI’s importance, companies are missing out on key innovations SAN FRANCISCO, September 19, 2024 – A new research report from Genesys ® found that AI is rapidly becoming indispensable for companies aiming to stay competitive in the customer experience (CX) landscape. The report, “Customer experience in the age of AI,” revealed a staggering 70% of CX leaders surveyed identify AI as crucial to their CX operations in the next two to three years.

Fullstory sees double-digit customer growth upmarket and significant traction with its behavioral data solution ATLANTA, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Fullstory, a leading behavioral data company, today announced several milestones the company has reached this year including customer growth in key market segments, the addition of two new executives to its team, and being named to the Inc. 5000 list for the fourth consecutive year. Customer and Partner Momentum In the first half of 2024, Fullstory added substantial new brands to its customer base.

As part of the Fall 2024 Spotlight at INBOUND, HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub that give marketers new tools for growth BOSTON--( BUSINESS WIRE)--Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are struggling to keep up, let alone drive growth.

Global ad technology to super-serve underrepresented audiences creating equitable media at scale Edgewater, NJ -- September 18, 2024 -- DX, a full-service strategic marketing and solutions company, today announced the launch of DXKulture, a DEI-certified advertising technology platform, built by marketers and focused on diversity, equity, inclusion, and emerging cultures—providing everyone with an equal voice at scale. DXKulture is a global advertising platform with the largest DEI-verified supply and omnichannel solution to reach underrepresented audiences with a focus on transparency and campaign ROI.