Press Release
Digital Marketing
The State of Marketing Careers (and the AI Boogeyman)
Sep 18, 2024
Content Marketing Institute releases its 2025 Career Outlook for Content & Marketing Professionals research Content Marketing Institute releases its 2025 Career Outlook for Content & Marketing Professionals research Though the job-stealing AI boogeyman hasn’t materialized, individual marketers and companies need to continue to adapt to the rapid change shaping the industry.” — Stephanie Stahl, managing director, Content Marketing Institute NEW YORK, NY, UNITED STATES, September 18, 2024 / EINPresswire.com / -- AI isn't stealing marketing jobs (yet) — but it is affecting marketing teams in good and less-than-good ways. The new 2025 Career Outlook: Content and Marketing Professionals research from the Content Marketing Institute explores how AI's disruptive impact, "phantom" jobs, return-to-office mandates, and other factors are shaping marketing careers and salaries.
Press Release
Digital Marketing
HubSpot and Amplitude Join Forces to Bolster Product-led Growth
Sep 18, 2024
Strategic partnership enables Go To Market teams to automatically prioritize leads, improve sales conversion, and retain more customers BOSTON — September 18, 2024 — Today at INBOUND 2024, Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, and HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling companies, announced a global strategic partnership to help Go To Market (GTM) teams close more deals. HubSpot's Smart CRM offers a comprehensive, customizable company record, allowing marketing, sales, and service teams to have a single, unified view of the customer.
Press Release
Digital Marketing
ZoomInfo Data Reveals Best and Worst Times of Year to Send Email
Sep 18, 2024
Analysis of out of office email reply rates shows when people are most likely to respond Takeaways: Autumn is one of the best times of year to connect with people, according to ZoomInfo’s research into email data from 2023. Out of office replies spiked to 6.8% during the week of Christmas.
Press Release
Customer Experience
Centrical Launches Team Performance Central & AI Assistant
Sep 18, 2024
Centrical Launches Team Performance Central & AI Assistant, Saving Team Leaders More Than 4 Hours Per Week While Elevating Frontline Performance Solution provides a unified view of team performance, and a breakthrough AI-powered manager assist tool Summary: Centrical Launches New Team Performance Central and AI Assistant: Introducing a groundbreaking solution to provide frontline team leaders—often the most underserved yet critical in driving performance—with a unified view of team performance and an AI-powered manager assist tool. Proven Time Savings: Team leaders across financial services, energy, and BPO sectors report saving 4 hours per week on administrative tasks.
Press Release
Digital Experience
TELUS Digital Officially Launches Global Rebrand
Sep 18, 2024
Vancouver, B.C. (September 18, 2024) - TELUS Digital Experience (TELUS Digital) (NYSE and TSX: TIXT) officially launched its global rebrand today, transitioning from TELUS International to TELUS Digital. The new name reflects the company’s commitment to providing a digital-first experience across every service it delivers to clients, ensuring a seamless integration of digital, AI-powered and human interactions that optimize customer journeys and employee experiences.
Press Release
Customer Experience
Certinia Joins Salesforce’s Agentforce Partner Network to Drive Customer Success
Sep 17, 2024
Sept. 17, 2024 -- By: Raju Malhotra -- Last Thursday, Salesforce unveiled Agentforce, a suite of autonomous AI agents that augment employees and handle tasks to help drive unprecedented efficiency and customer satisfaction, and we’re proud to share that Certinia is among the first organizations to join Salesforce’s Agentforce Partner Network: a group of leading technology partners dedicated to extending the value of Agentforce for our customers. Salesforce’s Agentforce platform promises to transform how businesses operate by deploying autonomous AI agents alongside employees, moving beyond traditional copilots and chatbots to deliver true autonomous reasoning and decision-making capabilities.
Press Release
Customer Experience
Salesforce Data Cloud Momentum Soars With Adoption and Innovation Bringing Trusted Data to Agentforce
Sep 17, 2024
Data Cloud saw 130% year-over-year growth in paid customers and processed more than 2 quadrillion records per quarter Data Cloud can now surface insights from unstructured audio and video content to Agentforce, making them more contextually aware, knowledgeable, and adaptable to customer needs Data Cloud strengthens policy-based governance to better control how sensitive data is shared with Agentforce Agents, adds AI tagging and classification to categorize data, and introduces Private Connect for Data Cloud to enable secure data sharing with external public clouds New Salesforce Datablazers community enables IT leaders, developers, and Data Cloud enthusiasts to stay connected and share insights on the latest data best practices, trends, and tools SAN FRANCISCO — September 17, 2024 – Salesforce [NYSE: CRM], the #1 AI CRM, continues to build momentum with Data Cloud, the heartbeat of the Salesforce Platform and foundation of Agentforce. The growth is fueled by strong business demand for unified data to deliver more personalized, contextually relevant, and timely customer experiences across Customer 360 applications, Flow, analytics, and Agentforce, Salesforce’s groundbreaking suite of autonomous AI agents.
Press Release
Customer Data Platforms
Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation
Sep 17, 2024
Treasure Data receives highest possible scores in seven criteria, including Vision, Data management and models, Data governance and storage, Endpoint integrations for engagement, and Consumer privacy MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its success helping global enterprises deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. “Treasure Data’s vision for the CDP centers on orchestrating customer interactions across touchpoints with advanced decisioning capabilities and real-time delivery.” Treasure Data is committed to delivering the CDP global enterprises can trust to address their current and future needs.
Press Release
Digital Experience
Vizient and Qualtrics Announce Strategic Partnership to Develop Predictive Experience Metrics
Sep 17, 2024
Qualtrics and Vizient combine quality and patient experience data from leading hospitals, showing a tie between patient experience and clinical outcomes Innovative partnership will empower healthcare organizations with holistic, actionable insights that will transform the way healthcare organizations measure and improve performance by using groundbreaking research-backed predictive experience models IRVING, Texas and PROVO, Utah, Sept. 17, 2024 /PRNewswire/ -- Vizient, Inc. the nation's largest healthcare performance improvement company, and Qualtrics, the leader and creator of the experience management category, today announced an innovative strategic partnership to employ experience metrics to transform the way healthcare organizations measure and improve performance. The partnership will help organizations more deeply understand relationships between quality, safety, and patient experiences.
Press Release
Customer Experience
Sprout Social Launches New Salesforce Integration Using Agentforce to Assist Service Reps
Sep 16, 2024
Sprout Social’s customers can now benefit from a 360 customer view delivered conversationally by the Agentforce assistant for Service Cloud CHICAGO, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a new integration with Salesforce’s Agentforce assistant for Service Cloud. The integration enables Salesforce Service Cloud and Sprout Social customers to gather customer insights from social and take accelerated action to enhance customer experiences.