The Wire (Page 61)

1 in 2 B2B Marketers Can't Reach Their Goals BOULDER, Colo., Oct. 8, 2024 /PRNewswire-PRWeb/ -- Pipeline360, Integrate's media business, revealed new survey results from the " H2 2024 State of B2B Pipeline Growth " report. The survey found that about 50% of B2B marketers can't reach their goals for this year, but when teams are completely aligned on Sales and Marketing efforts and take a Branded Demand approach that incorporates both content syndication and display, 80% are able to reach their goals – representing a 60% increase.

Borrow the innovative strategies and tactics from our high-growth product stars. October 8, 2024 -- Today, Amplitude is releasing the latest edition of its Next Hottest Products Report, which reveals the highest-growth products from around the world based on a year of Amplitude’s exclusive customer growth data.

New addition to Pendo One platform increases product growth, adoption, and retention RALEIGH, N.C., Oct. 8, 2024 /PRNewswire/ -- Pendo, the all-in-one product experience platform, today announced the launch of Orchestrate, a new product that automates the creation and coordination of messaging across email and in-app guides to help product teams improve user adoption and retention, and drive growth for their companies. The addition of Orchestrate makes Pendo the first and only platform with integrated guide and email orchestration underpinned by product analytics.

In today’s creative landscape, generative AI is increasingly being embraced by the creative community as a valuable tool for enhancing creativity and streamlining workflows. However, it also raises concerns about intellectual property, transparency, and potential misuse of creators' work in AI training.

The Adobe Content Authenticity web app offers a simple, free and easy way for creators to apply Content Credentials to their work, helping to protect content from unauthorized use and ensure creators receive attribution. Content Credentials are already supported in popular Adobe Creative Cloud apps including Photoshop, Lightroom and Firefly Adobe Firefly is only trained on content that Adobe has permission to use – never on customer content— and now with a feature in the web app, creators can use Content Credentials to signal if they do not want their content used by or to train generative AI models Developed in close collaboration with the creative community, the web app builds on Adobe’s commitment to responsible innovation and helping address creators’ key concerns today SAN JOSE, Calif. —Oct. 8, 2024 — Today, Adobe (Nasdaq:ADBE) announced a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution for their work with Content Credentials.

Treasure Data customers can drive more effective marketing campaigns with Databricks Delta Sharing MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)-- Treasure Data today announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s customer data platform (CDP) and Databricks’ platform. “Marketing teams want to use all the data at their disposal for better audience segmentation and activation, while IT teams want greater versatility, flexibility, and cost management when it comes to customer data storage, management, and movement.

Mansfield, MA, Oct. 08, 2024 (GLOBE NEWSWIRE) -- DGS Retail (“DGS”), a portfolio company of San Francisco Equity Partners (“SFEP”), today announced the acquisition of SMS Display Group (“SMS Display”), a Chicago- based designer and manufacturer of retail fixtures and displays, serving multiple channels of trade including off-price retail and home improvement stores. The acquisition of SMS Display is DGS’ second acquisition in the past year under partnership with SFEP, following its acquisition of Rich Limited in 2023, and the company’s sixth acquisition since its founding over 40 years ago.

Innovations at TechEd 2024 Showcase SAP's Vast Collection of Business AI Game-Changers, from Collaborative Agents to Knowledge Graph Capabilities and Generative AI Developer Features in SAP Build WALLDORF, Germany, Oct. 8, 2024 /PRNewswire/ -- SAP SE (NYSE: SAP) today unveiled groundbreaking AI innovations across a technology foundation that drives 87% of global commerce, putting its generative AI copilot Joule at the center of a new way of doing business. At its annual SAP TechEd conference, SAP announced powerful new capabilities that complement and extend Joule, including collaborative AI agents imbued with custom skills to complete complex cross-disciplinary tasks.

The SaaS unicorn welcomes a new CMO, CRO, and CSO to build on its go-to-market strategy and growth in the industry CHICAGO, Oct. 7, 2024 /PRNewswire/ -- Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer, Carine Roman as its Chief Revenue Officer, and Shay Howe as its Chief Strategy Officer. These three roles will be instrumental in ActiveCampaign's mission to drive innovation, accelerate growth, and deliver unparalleled value to businesses, empowering them to create deeper, more meaningful customer relationships at scale.

Brno, CZ & Bedford, NH, October 7, 2024 — Kentico Partners from around the globe are gearing up for Kentico Partner Connections 2024, taking place on October 8-9 in Prague, followed by November 12-13 in Miami. This year’s event will highlight how Xperience by Kentico, a comprehensive and secure content management system with built-in digital marketing features, continues to transform the way businesses engage with their customers, showcasing nearly all the major features introduced over the past year and unveiling exciting innovations in AI-driven marketing technology.