The Wire (Page 62)

Customer activation and engagement platform company to enhance product and meet customer demand so brands can unlock the power of customer-driven experiences BOSTON, MA – September 10, 2024 – Cohora, a customer activation and engagement platform company that enables brands to drive greater customer growth, retention, and advocacy, today announced a $2.5 million round of additional seed funding. The round was led by Volition Capital and PJC and will be used to fuel the company’s next stage of growth by bolstering sales and marketing efforts, continuing product enhancement and supporting early customers in the cosmetics, fashion and travel sectors. “Ecommerce brands, regardless of industry, face the common challenge of deeply understanding their customers to effectively engage them throughout their journey,” said Manu Mathew, CEO and Co-Founder of Cohora. “In today’s tough economic climate, with evolving privacy laws and technology, brands need actionable insights from zero- and first-party data to enhance customer engagement and stay competitive.

Investment round led by Alibaba augments company’s growth, leadership in AI-powered conversational commerce space SAN FRANCISCO--( BUSINESS WIRE)-- Connectly, the leader in conversational commerce, today announced its $20 million Series B investment led by Alibaba, with participation from Unusual Ventures, Volpe Capital, RX Ventures, Falabella Ventures and Philippos Kourkoulos Latsis. Connectly, which was founded in 2020 by industry veterans from Facebook, Google, Uber, and McKinsey, uses proprietary artificial intelligence (AI) models to help retailers grow their business using personalized two-way customer messages in an increasingly digital-first world. “Connectly is doing just that with AI-powered conversational commerce.

Integrate, a leader in enterprise lead management and data governance, and Captello, a top provider of innovative event solutions, today announced a strategic partnership aimed at transforming event lead management for marketers. BOULDER, Colo., Sept. 10, 2024 /PRNewswire-PRWeb/ -- Integrate, a leader in enterprise lead management and data governance, and Captello, a top provider of innovative event solutions, today announced a strategic partnership aimed at transforming event lead management for marketers.

THiS 2024 program to highlight strategies for co-creating with customers to build innovative products and experiences SAN FRANCISCO, Calif. – September 9, 2024 – UserTesting, a leader in experience research and insights, today announced Adam Alter will keynote The Human Insight Summit (THiS) in Austin, Texas, taking place October 28-30, 2024. THiS is UserTesting’s annual customer conference dedicated to uniting the entire experience research and insights community.

McGuckin Hager brings over 25 years of brand, digital, and performance marketing expertise to TrueDialog. AUSTIN, Texas, Sept. 10, 2024 /PRNewswire/ -- TrueDialog, a leading provider of enterprise-grade SMS texting solutions, today announced that Amanda McGuckin Hager has joined the company as Chief Marketing Officer (CMO), reporting to CEO John Wright.

GoTo Connect CX provides SMBs and multi-location businesses of all sizes with a competitive suite of customer communications tools and award-winning phone system in one integrated solution BOSTON--( BUSINESS WIRE)-- GoTo, the company making business communications, IT management, and support easy, today announced the launch of GoTo Connect CX, the most extensive suite of affordable, AI-powered, multichannel customer experience (CX) tools on the market. Connect CX combines the best of the GoTo Connect suite of customer communications tools, award-winning phone system, and cutting-edge AI enhancements to help businesses implement and manage world-class customer communications and engagement.

Combined experience and expertise to empower clients’ digital realization journeys PHILADELPHIA--( BUSINESS WIRE)--Bridgenext, a digital consulting services leader specializing in technology, data, and creative marketing solutions, today announced it has expanded its product development capabilities with the acquisition of CodeScience, a technology consulting firm with deep expertise in product development across the Salesforce ecosystem. The CodeScientists join Bridgenext’s global team of consultants, engineers, creatives and data strategists focused on empowering clients to achieve digital realization.

Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI CARY, N.C., Sept. 10, 2024 /PRNewswire/ -- A new global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research, reveals that while 90 percent of organizations plan to invest in generative AI for marketing in 2025, 90 percent of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. Lack of Gen AI understanding among senior decision makers in marketing may hinder more sophisticated adoption This lack of detailed understanding of GenAI among senior decision makers in marketing may be hindering the eventual adoption of more sophisticated uses of GenAI – uses that could translate to improved organizational efficiencies, sustained marketing effectiveness and ultimately a sustained competitive advantage.

CallMiner’s annual CX Landscape Report reveals AI fears are abating, as organizations harness AI to empower employees and uncover insights amid greater data collection WALTHAM, Mass. – September 10, 2024 – Today, CallMiner released its annual CX Landscape Report in partnership with Vanson Bourne, revealing that 87% of global contact center and customer experience (CX) leaders across financial services, healthcare, retail, and technology industries believe implementing generative artificial intelligence (AI) is key for their customer service and CX teams, and 91% agree that AI will help optimize CX strategies. The past two years have proven transformative for AI.

SAN FRANCISCO – September 10, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced a strategic leadership transition. David Roberts has been appointed as the company's new Chief Executive Officer, succeeding Craig Charlton, who will transition to the role of Chairman of the Board.