Press Release
Customer Experience
Salesforce Data Cloud Momentum Soars With Adoption and Innovation Bringing Trusted Data to Agentforce
Sep 17, 2024
Data Cloud saw 130% year-over-year growth in paid customers and processed more than 2 quadrillion records per quarter Data Cloud can now surface insights from unstructured audio and video content to Agentforce, making them more contextually aware, knowledgeable, and adaptable to customer needs Data Cloud strengthens policy-based governance to better control how sensitive data is shared with Agentforce Agents, adds AI tagging and classification to categorize data, and introduces Private Connect for Data Cloud to enable secure data sharing with external public clouds New Salesforce Datablazers community enables IT leaders, developers, and Data Cloud enthusiasts to stay connected and share insights on the latest data best practices, trends, and tools SAN FRANCISCO — September 17, 2024 – Salesforce [NYSE: CRM], the #1 AI CRM, continues to build momentum with Data Cloud, the heartbeat of the Salesforce Platform and foundation of Agentforce. The growth is fueled by strong business demand for unified data to deliver more personalized, contextually relevant, and timely customer experiences across Customer 360 applications, Flow, analytics, and Agentforce, Salesforce’s groundbreaking suite of autonomous AI agents.
Press Release
Customer Data Platforms
Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation
Sep 17, 2024
Treasure Data receives highest possible scores in seven criteria, including Vision, Data management and models, Data governance and storage, Endpoint integrations for engagement, and Consumer privacy MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its success helping global enterprises deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. “Treasure Data’s vision for the CDP centers on orchestrating customer interactions across touchpoints with advanced decisioning capabilities and real-time delivery.” Treasure Data is committed to delivering the CDP global enterprises can trust to address their current and future needs.
Press Release
Digital Experience
Vizient and Qualtrics Announce Strategic Partnership to Develop Predictive Experience Metrics
Sep 17, 2024
Qualtrics and Vizient combine quality and patient experience data from leading hospitals, showing a tie between patient experience and clinical outcomes Innovative partnership will empower healthcare organizations with holistic, actionable insights that will transform the way healthcare organizations measure and improve performance by using groundbreaking research-backed predictive experience models IRVING, Texas and PROVO, Utah, Sept. 17, 2024 /PRNewswire/ -- Vizient, Inc. the nation's largest healthcare performance improvement company, and Qualtrics, the leader and creator of the experience management category, today announced an innovative strategic partnership to employ experience metrics to transform the way healthcare organizations measure and improve performance. The partnership will help organizations more deeply understand relationships between quality, safety, and patient experiences.
Press Release
Digital Marketing
FloQast Appoints Ben Schechter as Chief Marketing Officer
Sep 16, 2024
Schechter brings over 25 years of marketing leadership and vision to fuel FloQast future growth and innovation September 16, 2024 (LOS ANGELES) — FloQast, an Accounting Transformation Platform created by accountants for accountants, today announced the appointment of Ben Schechter as Chief Marketing Officer (CMO). With more than 25 years of experience leading global marketing teams across SMB, mid-market, enterprise, and consumer sectors, Schechter will oversee FloQast’s marketing strategy as CMO.
Press Release
Customer Experience
Sprout Social Launches New Salesforce Integration Using Agentforce to Assist Service Reps
Sep 16, 2024
Sprout Social’s customers can now benefit from a 360 customer view delivered conversationally by the Agentforce assistant for Service Cloud CHICAGO, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a new integration with Salesforce’s Agentforce assistant for Service Cloud. The integration enables Salesforce Service Cloud and Sprout Social customers to gather customer insights from social and take accelerated action to enhance customer experiences.
Press Release
Digital Experience
Government of Canada Makes a Contribution to Coveo to Advance Digital Experiences for Enterprises
Sep 16, 2024
September 12, 2024 – Montréal, Quebec -- Artificial intelligence (AI) is one of the greatest technological transformations of our time, enabling economic development and productivity enhancements, as well as new opportunities for workers in various sectors. The federal government is committed to driving the safe, ethical and responsible development and adoption of AI across Canada’s economy and society.
Press Release
Digital Marketing
SponsorUnited Hires Claudia Hoeffner as SVP of Marketing
Sep 16, 2024
Hoeffner's Expertise to Accelerate Growth and Elevate Global Brand Presence Stamford, CT – [September 12, 2024] – SponsorUnited, the premier global sports and entertainment intelligence platform, is excited to announce it has hired Claudia Hoeffner as SVP of Marketing. Hoeffner, an award-winning marketing leader with a distinguished track record in driving net new business and fostering sustainable revenue growth, brings a wealth of experience to the new role.
Press Release
Digital Marketing
Canto Acquires Image Relay
Sep 16, 2024
Acquisition Brings Together Two Leaders in Digital Asset Management to Revolutionize How Businesses Manage Their Digital Assets and Product Data ATLANTA, GA — September 16, 2024 — Canto, a leading provider of digital asset management (DAM) software, today announced that it has acquired Image Relay, a Vermont-based SaaS company that is renowned for its forward-thinking solutions that unite digital asset management (DAM) and product information management (PIM). The acquisition of Image Relay is a key step in Canto's ongoing vision to revolutionize the way businesses extract value from their digital content.
Press Release
Digital Marketing
Adobe Unveils Innovations in Adobe Experience Cloud to Personalize and Measure AI-generated Content
Sep 16, 2024
New innovations across Adobe Experience Cloud will enable brands to demonstrate the impact of AI-generated marketing content through real-time experimentation and robust performance insights Adobe Content Analytics unlocks the ability for brands to understand the performance of content down to an attribute level, using AI to pinpoint specific colors, objects and styles that resonate with target audiences In Adobe Journey Optimizer and Adobe Experience Manager, new offerings will enable brands to personalize AI-generated content variations across channels such as web and email, boosting customer engagement SAN JOSE, Calif. — September 16, 2024 — Today, Adobe (Nasdaq:ADBE) announced innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact. As organizations embrace image and copy generation tools—from Adobe Firefly to Adobe Experience Manager—to assist in the ideation and refinement of marketing assets, the need to show return-on-investment has also heightened.
Press Release
Ecommerce
4 in 10 Online Shoppers Give Product Discovery Experiences a 'C' Grade or Below, According to New Study
Sep 16, 2024
Constructor survey highlights opportunities for retailers to 'make the grade,' as shoppers express interest in more tailored search results and AI-driven features that help them find the best items SAN FRANCISCO, Sept. 16, 2024 /PRNewswire/ -- Cookie-cutter online shopping experiences. Pages (and pages) of search results that don't fit the bill.