The Wire (Page 68)

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the committee of individuals responsible for major purchasing decisions AJO B2B Edition delivers precision in how brands engage decision makers, providing sales and marketing teams a single view of buying group interactions and performance dashboards to drive tighter coordination in progressing deals Adobe already works with the world’s largest B2B brands including Accenture, Amazon Web Services, Cisco, IBM, Microsoft and NVIDIA to drive customer engagement SAN JOSE, Calif. — August 7, 2024 — Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition. For businesses that sell to other businesses, this offering will activate generative AI to help them engage customers with greater precision and drive profitable growth.

Global Affiliate Marketing Leader Streamlines Operations with Innovative Features for Advertisers and Publishers BALTIMORE, August 6, 2024— Awin, the fastest-growing affiliate marketing platform, today announced nine new innovative feature updates that give advertisers and publishers advanced technology, improved flexibility, and customized partner matching. These updates enhance customer engagement and optimize campaign effectiveness on the Awin platform.

SAN JOSE, CA, UNITED STATES, August 6, 2024 / EINPresswire.com / -- TapClicks, the leading provider of Smart Marketing solutions, today announced a new TikTok Ads Push Connector within the TapOrders OMS (Order Management System). This strategic advancement is set to transform how brands and businesses engage with TikTok’s large and diverse user base.

NEW YORK and LONDON, Aug. 6, 2024 /PRNewswire/ -- Today, PolyAI, a scaling leader in customer-led conversational AI solutions, announces a Strategic Collaboration Agreement with Amazon Web Services (AWS) as its preferred cloud provider, leveraging Amazon SageMaker and Amazon Bedrock to accelerate the adoption of generative voice AI capabilities within the enterprise contact center. This strategic collaboration further reinforces PolyAI's depth and breadth of expertise deploying large language models (LLMs) and generative AI into production at enterprise scale, building upon client wins and successes which have already earned PolyAI specialized designations such as the Travel & Hospitality and Conversational AI competencies within the AWS Partner Network.

Shafqat Islam will oversee Optimizely's product, engineering and marketing efforts in his expanded role NEW YORK, Aug. 5, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced that Shafqat Islam has been promoted to President. He previously served as Optimizely's CMO and the CEO and co-founder of Welcome, the market leading content marketing platform, which Optimizely acquired in 2021.

SAN FRANCISCO, CA. – August 5, 2024 – UserTesting, a SaaS leader in experience research and insights, today announced three strategic global sales appointments for North America, Asia Pacific, and EMEA. These roles underscore UserTesting’s commitment to supporting its customers in these growing and dynamic markets, and helping more organizations improve their customer and digital interactions with experiential insights.

Combination Will Deliver Industry's First End-to-End Digital Presence Platform NEW YORK--( BUSINESS WIRE)-- Yext, Inc. (NYSE: YEXT), the leading digital presence platform for multi-location brands, today announced that it has completed its acquisition of Hearsay Systems, a global leader in digital client engagement for financial services. The acquisition marks a significant milestone for Yext and the industry. “We are thrilled about Yext’s acquisition of Hearsay.

Aug 1, 2024 -- Today, the European Artificial Intelligence Act (AI Act), the world's first comprehensive regulation on artificial intelligence, enters into force. The AI Act is designed to ensure that AI developed and used in the EU is trustworthy, with safeguards to protect people's fundamental rights.

Bundling Sales, Marketing, Operations, and Strategy Accelerated Customer Acquisition For Some Of The Biggest Tech Companies Nashville, TN. August 1, 2024 – JumpCrew, the leading B2B growth partner for companies like Airbnb, Zillow, Experian, and X, announced today that its Growth-as-a-Service (GaaS) capabilities have driven millions in new revenue and pipeline through customer acquisition at a time when tech companies have reduced marketing and product spending amidst inflation and overhiring from the pandemic.

Now Brands Can Transform Their Ad Spend With Purpose-Driven Marketing To Connect With Customers Who Share Same Values Austin, TX, July 30, 2024 – Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving. After a successful eight-month pilot, this values-aligned advertising model is proving brands can authentically connect with customers and drive positive impact, with early adopters experiencing a surge in brand engagement and advocacy by aligning their marketing with their audiences’ beliefs and ethos.