The Wire (Page 72)

As part of the Fall 2024 Spotlight at INBOUND, HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub that give marketers new tools for growth BOSTON--( BUSINESS WIRE)--Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are struggling to keep up, let alone drive growth.

Global ad technology to super-serve underrepresented audiences creating equitable media at scale Edgewater, NJ -- September 18, 2024 -- DX, a full-service strategic marketing and solutions company, today announced the launch of DXKulture, a DEI-certified advertising technology platform, built by marketers and focused on diversity, equity, inclusion, and emerging cultures—providing everyone with an equal voice at scale. DXKulture is a global advertising platform with the largest DEI-verified supply and omnichannel solution to reach underrepresented audiences with a focus on transparency and campaign ROI.

Content Marketing Institute releases its 2025 Career Outlook for Content & Marketing Professionals research Content Marketing Institute releases its 2025 Career Outlook for Content & Marketing Professionals research Though the job-stealing AI boogeyman hasn’t materialized, individual marketers and companies need to continue to adapt to the rapid change shaping the industry.” — Stephanie Stahl, managing director, Content Marketing Institute NEW YORK, NY, UNITED STATES, September 18, 2024 / EINPresswire.com / -- AI isn't stealing marketing jobs (yet) — but it is affecting marketing teams in good and less-than-good ways. The new 2025 Career Outlook: Content and Marketing Professionals research from the Content Marketing Institute explores how AI's disruptive impact, "phantom" jobs, return-to-office mandates, and other factors are shaping marketing careers and salaries.

Strategic partnership enables Go To Market teams to automatically prioritize leads, improve sales conversion, and retain more customers BOSTON — September 18, 2024 — Today at INBOUND 2024, Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, and HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling companies, announced a global strategic partnership to help Go To Market (GTM) teams close more deals. HubSpot's Smart CRM offers a comprehensive, customizable company record, allowing marketing, sales, and service teams to have a single, unified view of the customer.

Analysis of out of office email reply rates shows when people are most likely to respond Takeaways: Autumn is one of the best times of year to connect with people, according to ZoomInfo’s research into email data from 2023. Out of office replies spiked to 6.8% during the week of Christmas.

Centrical Launches Team Performance Central & AI Assistant, Saving Team Leaders More Than 4 Hours Per Week While Elevating Frontline Performance Solution provides a unified view of team performance, and a breakthrough AI-powered manager assist tool Summary: Centrical Launches New Team Performance Central and AI Assistant: Introducing a groundbreaking solution to provide frontline team leaders—often the most underserved yet critical in driving performance—with a unified view of team performance and an AI-powered manager assist tool. Proven Time Savings: Team leaders across financial services, energy, and BPO sectors report saving 4 hours per week on administrative tasks.

Vancouver, B.C. (September 18, 2024) - TELUS Digital Experience (TELUS Digital) (NYSE and TSX: TIXT) officially launched its global rebrand today, transitioning from TELUS International to TELUS Digital. The new name reflects the company’s commitment to providing a digital-first experience across every service it delivers to clients, ensuring a seamless integration of digital, AI-powered and human interactions that optimize customer journeys and employee experiences.

Sept. 17, 2024 -- By: Raju Malhotra -- Last Thursday, Salesforce unveiled Agentforce, a suite of autonomous AI agents that augment employees and handle tasks to help drive unprecedented efficiency and customer satisfaction, and we’re proud to share that Certinia is among the first organizations to join Salesforce’s Agentforce Partner Network: a group of leading technology partners dedicated to extending the value of Agentforce for our customers. Salesforce’s Agentforce platform promises to transform how businesses operate by deploying autonomous AI agents alongside employees, moving beyond traditional copilots and chatbots to deliver true autonomous reasoning and decision-making capabilities.

Data Cloud saw 130% year-over-year growth in paid customers and processed more than 2 quadrillion records per quarter Data Cloud can now surface insights from unstructured audio and video content to Agentforce, making them more contextually aware, knowledgeable, and adaptable to customer needs Data Cloud strengthens policy-based governance to better control how sensitive data is shared with Agentforce Agents, adds AI tagging and classification to categorize data, and introduces Private Connect for Data Cloud to enable secure data sharing with external public clouds New Salesforce Datablazers community enables IT leaders, developers, and Data Cloud enthusiasts to stay connected and share insights on the latest data best practices, trends, and tools SAN FRANCISCO — September 17, 2024 – Salesforce [NYSE: CRM], the #1 AI CRM, continues to build momentum with Data Cloud, the heartbeat of the Salesforce Platform and foundation of Agentforce. The growth is fueled by strong business demand for unified data to deliver more personalized, contextually relevant, and timely customer experiences across Customer 360 applications, Flow, analytics, and Agentforce, Salesforce’s groundbreaking suite of autonomous AI agents.

Treasure Data receives highest possible scores in seven criteria, including Vision, Data management and models, Data governance and storage, Endpoint integrations for engagement, and Consumer privacy MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its success helping global enterprises deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. “Treasure Data’s vision for the CDP centers on orchestrating customer interactions across touchpoints with advanced decisioning capabilities and real-time delivery.” Treasure Data is committed to delivering the CDP global enterprises can trust to address their current and future needs.