The Wire (Page 72)

Strategic Acquisition Elevates Firm’s Growth Marketing Position ATLANTA, GEORGIA, UNITED STATES, July 17, 2024 / EINPresswire.com / -- Trevelino/Keller, a nationally ranked Growth PR+Mkt firm, has successfully built a nationally ranked firm on the foundation of public relations, growth marketing and creative services, serving early and growth stages, middle market, national and international brands. With the Marsden acquisition, it adds strategic, technological and tactical horsepower to its talented group of growth marketers.

Salesforce today announced Einstein Service Agent, Salesforce’s first fully autonomous AI agent. Einstein Service Agent makes conventional chatbots obsolete with its ability to understand and take action on a broad range of service issues without preprogrammed scenarios, helping make customer service far more efficient.

Empowering Businesses with Advanced AI Tools for Unparalleled, Trustworthy Conversational Experiences ATLANTA and STOCKHOLM, July 17, 2024 /PRNewswire/ -- Sinch which is pioneering the way the world communicates through its Customer Communications Cloud, today announced the debut of Sinch AI. This groundbreaking capability equips forward-thinking businesses with advanced tools to craft smarter, safer, and more efficient conversational experiences, setting them apart in an increasingly competitive market.

Easy-to-Use, Flexible Branded Demand Solution Leverages AI and First-Party Data Segments to Scale Reach Boulder, CO and Worldwide – July 16, 2024 – Pipeline360, Integrate’s media business, announced the launch of a new, easy-to-use, flexible display advertising platform that pairs with content syndication for an integrated Branded Demand offering. The enhanced display platform is purpose-built for B2B and leverages AI and first-party segment technology to enable customizable account targeting at any stage of the buying journey.

VANCOUVER, BC, July 16, 2024 /PRNewswire/ - Today, Unbounce, the global leader in landing page creation and optimization software, announced that it has combined forces with Insightly, a leading all-in-one provider of customer relationship management (CRM), marketing automation, and customer success software. This merger will allow Unbounce to leverage first-party CRM data to move marketers forward with more comprehensive metrics that are vital to their roles - revenue and lifetime value data.

Award-Winning Global B2B Martech Consultancy Transforms Marketing and Sales Organizations PHILADELPHIA, PA. DemandLab, a leading marketing technology consultancy, proudly marks its 15th anniversary as a trailblazer in the industry.

Generative AI-Powered Opportunity Summarization and Case Summarization Turbocharge Productivity and Enhance Personalization of Customer Interactions SAN FRANCISCO – July 16, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced new generative AI capabilities to bring the power of greater customer intelligence and improved productivity to sales and service professionals. Other CRM vendors are integrating generative AI capabilities into their platforms at a substantial cost.

The new Claude Android app brings the power of Claude—including our most powerful model, Claude 3.5 Sonnet—to Android users. The app is free and accessible with all plans, including Pro and Team.

Dennis Mulder, a seasoned technology strategist with a passion for driving innovation and transformation who thrives at the intersection of business and technology, has joined Volumez as vice president of customer success as the company scales its business SANTA CLARA, Calif., July 16, 2024 /PRNewswire/ -- Dennis Mulder, a seasoned technology strategist with a passion for driving innovation and transformation who thrives at the intersection of business and technology that shapes the future of digital landscapes, has joined Volumez as vice president of customer success. Dennis Mulder most recently served as the chief technology officer at Microsoft Cloud Technologies in the Netherlands, engaging closely with Microsoft's enterprise clients and guiding them towards realizing the full potential of the Microsoft Azure platform.

AI and SaaS Industry Veterans, Bret Kinsella and Tim MacGregor, Bring a Combined 50 Years of Experience to TELUS Digital Experience VANCOUVER, British Columbia (July 16, 2024) – TELUS International, rebranding to TELUS Digital Experience later in the third quarter (NYSE and TSX: TIXT), has recruited two seasoned artificial intelligence (AI) and Software as a Service (SaaS) industry professionals to its Fuel iX leadership team. The strategic hires of Bret Kinsella as General Manager and Tim MacGregor as Vice President of Business Development, underscore the company’s commitment to ongoing innovation and excellence in designing, building and delivering AI-powered customer experiences for its clients.