The Wire (Page 8)

Global Press Ganey Forsta survey reveals most consumers are willing to share personal data for better experiences, but few trust brands to use it responsibly CHICAGO--( BUSINESS WIRE)-- Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today released The CX trust deficit: Loyalty at risk in the digital age, an extensive report analyzing survey feedback from consumers in the US and UK. The findings explore how trust, data use, and AI are shaping brand loyalty.

Hiring surge and facility buildout to support significant client growth across travel, retail and tech sectors IRVINE, Calif.--( BUSINESS WIRE)-- Alorica Inc., a global leader in digitally powered customer experiences (CX), announced its site expansion in Cairo, Egypt to meet rising demand from its global customer base. With the most number of new clients ramping up this year across the travel, retail, healthcare and technology sectors, the company plans to scale its local workforce to 1,500 employees by the end of 2025, growing more than five times its size from last year.

The MACH Alliance, a global not‑for‑profit advocacy group, has remained focused on its mission to guide brands toward transformative, open, and best-of-breed solutions that will drive the next era of business evolution. Now, as agentic AI reshapes business, the Alliance’s role has evolved to focus on unlocking trusted, agent-to-agent ecosystems that drive innovation and collaboration.

Cortico-X and The DRG merge to unite experience strategy with customer insights, delivering human-centered solutions for faster, smarter decisions. Organizations are overwhelmed with data but still struggle to act on it.

NEA and Salesforce Ventures lead round to help enterprise marketers gain visibility and influence over brand performance across the AI internet NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Bluefish, the leading AI marketing platform for the Fortune 500, announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total Bluefish funding to $24M within 12 months of launch.

New integration delivers faster hyper-personalized modern patient experiences without adding complexity for agents SAN RAMON, Calif.--( BUSINESS WIRE)--Five9 (Nasdaq: FIVN), provider of the Intelligent CX Platform, today announced the launch of Five9 Fusion for Epic, an integration with Epic, one of the world’s most widely used electronic health record (EHR) systems. This integration embeds advanced contact center capabilities directly into Epic, helping healthcare organizations deliver faster, more connected, and personalized patient experiences without adding complexity for agents.

Transparent pricing model is primarily based on customer profiles and behaviors MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today unveiled a groundbreaking “No Compute” pricing model that completely decouples cost from processing resources. Enabled by Treasure Data’s Hybrid CDP architecture, the new model primarily charges for the number of unified customer profiles stored and the behavioral events associated with them, allowing brands to run unlimited queries, segmentations and activations without fear of runaway bills. “Predictable costs should be a right, not a luxury,” said Kaz Ohta, co-founder and CEO of Treasure Data. “Our ‘No Compute’ pricing removes the biggest barrier to full CDP adoption – cost anxiety – so every team can activate data and AI agents with confidence.” Solving the industry’s cost dilemma Enterprises have long been forced to choose between two imperfect options: Packaged CDPs that primarily meter the number of profiles and compute.

Expanded collaboration brings NiCE’s AI-powered CX and intelligent orchestration together with Agentforce in Salesforce Service Cloud, empowering businesses to deliver complete customer service experiences HOBOKEN, N.J.--( BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced an expanded strategic partnership with Salesforce to deliver seamless, AI-driven customer experiences through a deeper integration between NiCE CXone Mpower and Salesforce Service Cloud. After launching Bring Your Own Telephony with Salesforce Service Cloud Voice in 2022, the companies will further invest in enabling Bring Your Own Contact Center, inclusive of customer managed channels and NiCE’s leading WEM capabilities in the Service Cloud unified desktop.

Acquisition enhances the Conversation Cloud™ with intelligent orchestration and expanded AI capabilities, helping regulated industries reduce friction, increase completion rates, and connect with customers where they are LONDON--( BUSINESS WIRE)--Smart Communications, a leading technology company focused on helping highly-regulated organizations engage in more meaningful customer conversations, today announced its acquisition of Pendula, a trusted provider of intelligent orchestration and digital delivery technology. Pendula’s customer engagement solution is renowned for helping enterprises complete their most critical customer interactions through personalized, intelligent, cross-channel engagement.

New Digital Engagement integration brings Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp* into Salesforce to scale faster, smarter customer experiences on social. This integration helps brands streamline social customer care, unify social and CRM data for a 360-degree view of their customers, and deliver consistent, high-quality experiences across all channels.