The Wire (Page 8)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Digital Experience
Automation Anywhere Acquires Aisera to Supercharge the Autonomous Enterprise
Nov 04, 2025
Acquisition delivers the most complete agentic platform and redefines ITSM for the AI era - using conversational AI to streamline service delivery and significantly reduce operational costs for IT, HR and Customer Service SAN JOSE, Calif., Nov. 4, 2025 /PRNewswire/ -- Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, today announced it has acquired Aisera, the leading provider of agentic solutions for autonomous IT. The acquisition expands Automation Anywhere's deep AI portfolio and expertise in automating mission-critical enterprise processes with Aisera's industry-leading self-service agents for IT Service Management (ITSM), HR, and Customer Service creating the industry's most comprehensive agentic automation portfolios to deliver autonomous operations across departments and improve employee and customer experience.
Press Release
Digital Experience
MACH Alliance Unites Leading Technology Providers to Build the Agent Ecosystem, the Future of Enterprise AI
Oct 30, 2025
Over 40 leading enterprise technology companies commit to building one of the first true agentic AI ecosystems NEW YORK--( BUSINESS WIRE)--The MACH Alliance, along with 45 enterprise technology providers, today announced a shared commitment to build the “Agent Ecosystem,” an interoperable, composable environment in which SaaS and AI-native tools connect to create one of the first true agentic AI ecosystems. A growing list of enterprise technology companies have pledged support for this initiative, which will focus early efforts on experience, customer data, and commerce infrastructure.
Press Release
Customer Experience
Amperity Redefines Real-Time Personalization With Profiles That Capture Every Customer Moment
Oct 29, 2025
New Real-Time Profiles combine live activity with complete customer history so brands can recognize every individual and respond instantly SEATTLE--(BUSINESS WIRE)-- #CustomerData -- Amperity, the leading AI-powered customer data cloud, today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every live customer signal with their full historical profile, making true real-time personalization a reality. For the first time, brands can recognize a customer in the exact moment they engage, understand the full context of their relationship, and act instantly with relevant offers, content, or service.
Press Release
Customer Experience
Zeta Global Survey Finds 83% of Holiday Buyers Will Let Algorithms Choose Their Gifts This Year
Oct 28, 2025
New Zeta research reveals AI shopping revolution has begun and now rivals friends and family as shoppers' most trusted gift advisor NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, today released findings from a survey of 2,000 U.S. adults who use AI tools at least weekly, revealing a major shift in how Americans approach gift-giving. The survey found that 83% of respondents plan to use AI to assist with their holiday purchases this year, with 74% now trusting AI gift recommendations as much as advice from friends.
Press Release
Customer Experience
Treasure Data Introduces AI Marketing Cloud to Power Agentic Customer Engagement
Oct 28, 2025
AI Marketing Cloud is built natively on Treasure Data’s Intelligent CDP and powered by AI agents to deliver real-time personalization and cross-channel orchestration at scale Qualified companies can access AI Suites within AI Marketing Cloud for 60 days free; Treasure Data also expands its Trade-Up program, offering qualified companies up to 24 months free that switch their ESP or CEP The company also unveils Agent Hub, a new catalog of AI Agents purpose-built to enhance customer experience across marketing, CX, service, data, and commerce teams LAS VEGAS--( BUSINESS WIRE)--Treasure Data today announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel.
Press Release
Customer Experience
Enterpret Launches Agentic Platform to Unify and Act on Customer Feedback
Oct 27, 2025
The company’s breakthrough architecture is increasing customer retention and fueling growth for some of the fastest growing brands, like Perplexity, Notion, Canva, and Fanatics NEW YORK--( BUSINESS WIRE)-- Enterpret, a leader in customer intelligence, today announced the launch of a new agentic customer feedback platform designed to help companies move from understanding customer issues to resolving them autonomously. The platform ingests feedback from more than 50 channels and continuously maps customer interactions across products, support, and community conversations.
Press Release
Customer Experience
Medallia Expands Frontline-Ready AI™ With Mobile Innovations to Drive Faster Customer Experience Action
Oct 24, 2025
Revolutionary AI puts sophisticated intelligence directly in the hands of customer-facing teams, transforming customer experience at unprecedented scale Mobile-first intelligence with expanded language support empowers frontline managers to diagnose issues and take corrective action in real time TYSONS, VA. – October 24, 2025 – Medallia, Inc., the global leader in customer and employee experience, today unveiled several new Frontline-Ready AI™ capabilities as part of its Fall 2025 Release. These enhancements deliver intelligent, reliable insights and recommended actions directly to the people who shape customer experiences, providing the context teams need to act with confidence.
Press Release
Customer Experience
Talkdesk Upgrades Copilot With Agentic AI to Help Human Agents Tackle the Toughest Customer Challenges
Oct 21, 2025
With new agentic AI capabilities powered by Talkdesk Customer Experience Automation, Talkdesk Copilot empowers human agents to request real-time guidance and resolve even the most complex customer challenges faster and more confidently PALO ALTO, Calif. and ORLANDO, Fla. — October 21, 2025 — Talkdesk®, Inc. today announced a significant enhancement to Talkdesk Copilot, introducing new agentic artificial intelligence (AI) capabilities that allow customer service agents to request real-time assistance in highly complex situations. Unlike traditional AI assistants that provide limited, scripted guidance or limited article responses, the newly enhanced Copilot can understand multi-layered questions, synthesize information across systems, and deliver context-aware recommendations and actions — helping agents resolve issues that previously required escalation to a subject matter expert or manual research.
Press Release
Customer Experience
Iterable Appoints Priya Gill as CMO and Nick Beil as CPO to Accelerate Product Innovation and Scale Global Growth
Oct 21, 2025
Former SurveyMonkey and Salesforce executives bring proven experience leading high-performance teams and scaling category-defining products across global markets. SAN FRANCISCO--( BUSINESS WIRE)-- Iterable, the AI-powered customer engagement platform, today announced the appointments of Nick Beil as Chief Product Officer, effective November 3, 2025, and Priya Gill as Chief Marketing Officer, effective November 10, 2025.
Press Release
Digital Experience
Calix Launches Agentic Broadband Platform on Google Cloud to Drive AI-Era Innovation
Oct 20, 2025
In its most transformative release to date, Calix announces its next-generation cloud-and-agentic enabled Broadband Platform built on Google Cloud’s AI and data infrastructure. This evolution unites deep industry experience, operational broadband knowledge, and trusted, scalable AI to revolutionize how providers compete in their markets.