The Wire (Page 9)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Customer Experience
Genesys Study Finds Agentic AI Is Advancing — But Governance Gaps Threaten Consumer Trust
Aug 07, 2025
Four out of five consumers want clear governance of AI interactions but less than a third of organizations currently have comprehensive policies San Francisco, Aug. 7, 2025 — New data released today by Genesys®, a global cloud leader in AI-Powered Experience Orchestration, uncovers a critical disconnect between how companies govern AI and what consumers need to feel safe using it. While four out of five consumers surveyed said they want clear governance of AI interactions, less than a third (31%) of business leaders say their organizations have comprehensive, organization-wide AI policies and oversight in place.
Press Release
Customer Experience
8x8 Boosts Customer Engagement with New AI Enhancements Across CX Platform
Aug 06, 2025
New AI-powered capabilities, rising adoption, and strategic customer wins reinforce 8x8’s position as a global leader in intelligent customer experience CAMPBELL, Calif.--( BUSINESS WIRE)-- 8x8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), is fast-tracking the next phase of AI-powered engagement by expanding intelligent automation across its platform. By unifying contact center, unified communications, and communications APIs into a single, AI-enabled platform, the 8x8 ® Platform for CX empowers organizations to deliver personalized service, improve efficiency, and drive smarter collaboration.
Press Release
Customer Experience
Pega Advances Self-Service Capabilities by Combining Pega Blueprint and Pega Predictable AI Technology
Aug 05, 2025
New Pega service offering embeds enterprise workflows into any self-service channel to deliver consistent conversational experiences that delight customers and reduce costs WALTHAM, Mass.--( BUSINESS WIRE)-- Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM today announced the industry’s first workflow-powered, agentic approach to customer self-service that transforms how enterprises deliver service across channels. By combining the powerful agentic capabilities of Pega Blueprint™ and Pega Predictable AI™, organizations can leverage enterprise workflows typically used by customer service representatives (CSRs) into interactive self-service experiences that automate some of the most complex requests, with all interactions backed by enterprise-grade intelligence and control.
Press Release
Digital Experience
Progress Software Acquires Nuclia, an Innovator in Agentic RAG AI Technology
Jun 30, 2025
Company adds easy-to-use agentic RAG-as-a-service product for organizations to automate and retrieve verifiable, high-quality AI search and generative answers BURLINGTON, Mass., June 30, 2025 (GLOBE NEWSWIRE) -- Progress Software (Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the acquisition of Nuclia, an innovator in agentic Retrieval-Augmented Generation (RAG) AI solutions. Nuclia provides a unique agentic RAG-as-a-service product enabling organizations to automatically leverage their own proprietary business information to retrieve verifiable, accurate answers using GenAI. “Nuclia’s easy-to-use, self-service SaaS product democratizes the use of trustworthy and verifiable GenAI,” said Yogesh Gupta, CEO of Progress Software. “Small to mid-sized businesses, as well as large global corporations, can quickly and easily reap the benefits of sophisticated agentic RAG capabilities using Nuclia SaaS without the need for significant upfront investment.” “The rapid evolution of AI has transformed how organizations interact with information, creating new possibilities for more accurate, dynamic, and context-aware systems,” said Eudald Camprubí, CEO and Co-founder at Nuclia. “Agentic RAG is a cutting-edge approach that combines the power of large language models (LLMs) with business’ own proprietary data to provide accurate and trustworthy answers.
Press Release
Customer Data Platforms
Treasure Data Launches MCP Server: Let Your LLM Talk to Your Data
Jun 26, 2025
New open-source connector allows AI assistants to interact directly with Treasure Data environment MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, has announced the release of its MCP Server, a new open-source connector that allows AI assistants like Claude, GitHub Copilot Chat, and Windsurf to interact directly with your Treasure Data environment. Powered by the open Model Context Protocol (MCP), this solution gives data teams a new superpower: the ability to explore and analyze customer data in an easy and effective way, using plain language and a conversation window.
Press Release
Customer Experience
Dotdigital Group plc Acquires Influencer, Affiliate and Referral Marketing Platform Social Snowball for USD $35M
Jun 26, 2025
Dotdigital becomes the first customer experience and data platform to acquire and invest in an influencer and affiliate marketing platform, helping brands diversify acquisition channels and drive word of mouth growth at scale LONDON--( BUSINESS WIRE)-- Dotdigital Group plc (AIM: DOTD), the leading SaaS provider of customer experience and data platforms (CXDP), has acquired Social Snowball Holdings, Inc., a US-based influencer, affiliate, and referral marketing platform for e-commerce brands, for $35 million USD. The investment brings together two fast growing technologies that until now have been distinct categories within the martech landscape.
Press Release
Digital Marketing
Simon Data Launches Composable AI Agents for Marketers, Built on Snowflake Cortex AI
Jun 26, 2025
Simon's Composable AI Agents deliver new levels of insight, creative control, and speed to launch—surfacing hidden customer signals and real-world context to unlock true 1:1 personalization at scale NEW YORK, June 26, 2025 /PRNewswire/ -- Simon Data, the AI-first composable customer data platform built for modern marketing teams, today announced the launch of Composable AI Agents for marketers. Simon's Composable AI Agents, built natively on Snowflake Cortex AI and powered by Claude from Anthropic, introduce a new operating model that provides marketers with direct, governed access to explore, identify, and activate data for personalization without requiring code or relying on data teams.
Press Release
Customer Experience
TrueDialog Honored With a Bandwidth Textie Award for Excellence and Innovation in Business Text Messaging
Jun 26, 2025
The prestigious award honors industry excellence in SMS. AUSTIN, Texas, June 26, 2025 /PRNewswire/ -- TrueDialog, a leading provider of enterprise-grade SMS texting solutions, announced it has been named a highly coveted 2025 Bandwidth Textie Award winner.
Press Release
Customer Experience
Mitel Launches Enhanced Global Partner Experience to Fuel Hybrid Communications Growth
Jun 26, 2025
New partner program and experience streamlines tools, resources, and incentives by aligning partner success with Mitel’s strategy to lead in hybrid communications OTTAWA, Ontario--( BUSINESS WIRE)--Mitel, a global leader in business communications, today introduced a new global partner experience designed to empower partners to grow alongside Mitel as it accelerates its hybrid communications strategy. The program unifies Mitel and Unify partner ecosystems under a single, modern framework, delivering a simplified, scalable experience backed by streamlined tools, harmonized incentives, and integrated systems.
Press Release
Customer Experience
Genesys Cloud AI Studio: Empowering Businesses With Responsible, Agentic AI for Transformational CX
Jun 25, 2025
First release, Genesys Cloud AI Guides, will enable teams to design and govern more autonomous AI agents with no coding required SAN FRANCISCO--( BUSINESS WIRE)-- Genesys ®, a global cloud leader in AI-Powered Experience Orchestration, today announced Genesys Cloud™ AI Studio – the foundation organizations need to responsibly move to agentic AI-driven customer engagement. Genesys Cloud AI Studio is a centralized innovation hub designed for building, managing and scaling AI faster.