April 16, 2025 -- In an era of 24/7 content demands, shrinking timelines, and increasing pressure to do more with less, AI agents are emerging as the ultimate solution for marketing teams looking to scale.
Online searches for “can AI save time” have surged by 605% in the past quarter, highlighting a growing demand for more efficient workflows. Bynder, a global leader in digital asset management, has answered that question - its recent findings reveal that AI agents can boost time savings by up to 70%.
Murat Akyol, Senior Vice President Strategy at Bynder, provides insights into how AI agents help customers streamline workflows, increase productivity, and work around the clock.
Time is money, and AI agents save both
The time-saving potential is undeniable, as Murat Akyol explains:
“In early customer use cases, customers have reduced the time spent on enriching or finding assets by 50%, and in some cases, even up to 70%. These aren’t abstract projections, they’re operational efficiencies being realized in production environments today.”
“With agents integrated into your ecosystem, you’re not just working faster, you’re also working smarter. Campaigns move faster, teams spend less time on manual tasks, and brands reach the market with more velocity and consistency.”
From workflow bottlenecks to scalable systems
Murat explains: “For many enterprise brands, the process of creating, tagging, reviewing, and deploying content still involves multiple teams, systems, and steps. AI agents function as connective tissue across these silos to execute multi-step tasks on behalf of users via natural language prompts.
Whether it’s organizing content for a seasonal campaign or distributing assets to regional teams, agents remove the friction.
Anything that can be automated, will be; and the upside for marketers is massive.”
Always-on consistency at scale
Perhaps one of the most underrated benefits of AI agents is their ability to scale without sacrificing quality. Unlike scaling with human resources, which often introduces inconsistencies, onboarding time and variability, agents offer predictable, controlled execution.
Murat further explains: “The agent can be controlled to maintain consistency, unlike training 500 individuals, who would each have different levels of understanding and behavior.
With agents in place, global teams can ensure every asset adheres to brand standards, is tagged accurately, and is deployed in the right format and context - every single time.”
The future of marketing is continuous
Murat concludes: “The rise of AI agents marks a shift from human-only operations to hybrid marketing models , where digital teammates handle the heavy lifting and humans focus on strategy, creativity, and oversight.
And unlike traditional automation tools, these agents learn, adapt, and improve over time.
We’re not just building tools, we’re building teammates. They never rest, and they’re only getting smarter.”
Bynder recently introduced its AI Agents, a suite of digital teammates that support every stage of the brand asset lifecycle, from organizing and managing to distributing and even repurposing content. These agents don’t sleep, don’t miss deadlines, and don’t need reminders. They simply execute, instantly and accurately.
About Bynder:
Bynder goes far beyond managing digital assets. The AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.
With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.