February 10, 2025 -- Situm, a leader in indoor positioning and wayfinding technology for a decade, and HappyOrNot®, a global leader in customer and employee experience management solutions, have signed a strategic collaboration agreement to enhance user experiences in large indoor spaces with high visitor traffic, such as shopping malls, hospitals, and airports, through data analysis and service optimization.
The partnership will enable operators of shopping malls, hospitals, and airports worldwide to leverage the combination of Situm's positioning and wayfinding technology with HappyOrNot's in-moment satisfaction measurement tools. This integration will provide real-time insights into visitor behavior, facilitating data-driven service optimization and resource allocation.
“Thanks to this collaboration, operators of large indoor spaces can make more informed decisions based on the real-time feedback data on visitor movement and perception,” said Scott Erickson, HappyOrNot’s VP of Global Partnerships.
Gregory Botanes, Situm’s Vice President and CGO, added, “Integrating real-time customer satisfaction data with our wayfinding and workforce management solutions enhances service quality at the right place and time. This immediate feedback loop enables swift adjustments that significantly improve the visitor experience.”
One of the key applications being explored through this partnership is the real-time improvement of maintenance services. As shown in the diagram, visitor feedback collected with HappyOrNot’s technology, combined with Situm’s positioning system, will enable an immediate response from maintenance teams, ensuring cleaner and better-maintained facilities. Additionally, users can be guided to other well-maintained areas, further enhancing their overall experience.
Both Situm and HappyOrNot already have a strong global presence, with successful implementations in major airports, shopping malls, and healthcare facilities worldwide. This agreement reinforces their commitment to innovation and digital transformation, driving advanced solutions that improve operational efficiency and visitor satisfaction across multiple sectors.
About HappyOrNot®
Creator of the globally recognized four Smileys, HappyOrNot enables companies to identify and optimize experiences across all touchpoints through relevant, in-moment feedback data. With the ability to track, validate, and compare ongoing performance, companies are empowered to continuously improve experiences and drive operational success.
Founded in 2009, today HappyOrNot serves 4,000 brands across 135 countries, like Amazon, Google, Aramark, Rocket Stores, and Heathrow Airport, and has collected and reported on over 1.5 billion feedback responses. Headquartered in Finland, HappyOrNot also has offices in the U.S. and around the globe and a reseller network of over 100 companies.
Visit www.happy-or-not.com to learn more.