New SaaS product standardizes data structure, ingestion and delivery and helps prepare digital experiences and e-commerce sites for agentic AI

Odense, Denmark, 3rd February 2026, Umbraco has launched Compose, a new SaaS product designed to save developers time when integrating a range of technologies within composable digital experience platforms. Compose is the first product launched by Umbraco that can be used entirely independently from its open-source .NET CMS platform.

Many enterprises, including Carlsberg Group,Renault UK Group, and Rubbermaid, have built sites on the Umbraco platform. Brands often use a range of technologies to deliver the best customer experience.

When combining technologies to create a composable digital experience platform, developers often have to build a custom integration layer. Data also has to be structured in a way that allows it to flow between systems. Umbraco Compose provides a standardized way to structure, ingest and deliver data from multiple marketing and e-commerce technologies.

Explaining the benefits of the new product for e-commerce operations that have been built using a composable approach, Lasse Fredslund, Staff Product Manager at Umbraco says, “When creating a product landing page, Umbraco Compose provides a standardised tool to pull in product specifications from the PIM, images from the DAM, prices from the ERP system, and marketing content from the CMS. Previously, this could involve multiple custom integrations that demand ongoing maintenance and eat into developer resource. Alternatively, organizations are bound into a suite approach, which limits their flexibility.”

By removing the integration workload and structuring data, the new product helps organizations to avoid vendor lock-in, increase flexibility, and more-readily adopt new technologies, including agentic commerce.

Product, pricing, marketing, and image data are brought into Compose using an ingestion API and accessed using a delivery API. Umbraco Compose uses GraphQL as the main query language. GraphQL queries deliver combined data as a unified output, making it more readily accessible to generative AI tools.

Umbraco CTO, Filip Bech-Larsen observes, “GraphQL ensures that Umbraco Compose only delivers the data you need. This speeds up the load time of frontend applications, which is good for site visitors, your SEO/GEO/AEO ranking, and the planet. On top of this, with Umbraco Compose you can connect any digital tool or technology to GraphQL, allowing faster adaptation to new business requirements, trends, and customer needs.”

He explains that removing the overhead of maintaining custom backend-for-frontend integrations can free developers’ time for work that generates crucial business value, such as making product data discoverable by agentic AI, “With content collected, structured, and exposed through a unified Graph QL layer, Compose becomes your perfect starting point for your AI journey,” enthuses Bech-Larsen. 

About Umbraco:

Founded in 2003, Umbraco is the most widely-used open-source content management system built on Microsoft .NET. Umbraco’s user-friendly CMS seamlessly integrates with third-party applications to provide unparalleled flexibility and extensibility, empowering organizations to create bespoke websites and digital solutions tailored to their exact needs. Its intuitive interface simplifies web content management for editors. The combination of open source, usability, extensibility, and scalability provides organizations of all sizes with a cost-effective, future-proof platform that grows with their business and offers impressive time-to-market for new digital solutions. Umbraco Cloud offers enterprise-level scalability, with regional hosting.

Umbraco’s success lies in the open-source model, a highly-engaged community of more than 250,000 developers and users, and a well-established global partner network of digital agencies.

Headquartered in Odense, Denmark, with offices in the USA, UK, and Australia, Umbraco employs 150+ people.