Former Technical Director of Luminary joins Umbraco HQ to build sales, technical, and support team in Australia, New Zealand and Asia-Pacific region
Odense, Denmark, 6th January 2026, open-source .NET CMS platform vendor, Umbraco, has opened an office in Melbourne and appointed Emmanuel Tissera as head of Umbraco APAC region. He will create and lead a team of dedicated professionals tasked with supporting Umbraco’s partners and enterprise customers in Australia, New Zealand and the Asia-Pacific region.
Emmanuel Tissera was formerly Technical Director of Luminary, the first of three digital agencies in Australia to achieve Umbraco Platinum Partner status. During his decade at Luminary he led and grew a team of developers building digital experiences for enterprise clients. He was also instrumental in establishing Umbraco regional hosting in 2023, to provide data residency for Umbraco Cloud users in Australia and New Zealand.
During his 23-year career as a software engineer, 21 years of which have focused on working with all of the leading content management systems, Emmanuel Tissera has worked client-side with organisations including Emirates in Dubai, and the Australian Associated Press. As Senior Developer, then Technical Director at Luminary, he built websites for leading Australian brands including Snooze, Metricon, and Melbourne Airport, and led discovery projects for New South Wales Government, UNICEF, and The Salvation Army. Emmanuel has also delivered solutions architecture for Schneider Electric, NGS, and Netwealth.
Emmanuel Tissera is a highly-regarded contributor to the open-source community who organises regular meetups with fellow Umbraco developers across the APAC region. He has been awarded Umbraco MVP status six years in a row.
“I’m genuinely excited about taking on this new role, which is the culmination of fifteen years working with the Umbraco CMS on both the client and agency side,” commented Tissera. “My Umbraco expertise helped me to land my first web developer role in Australia, and I’ve been organising developer meetups for the past eight years. The opening of the Melbourne office demonstrates Umbraco HQ’s commitment to APAC. I’m proud to be leading and growing the team to provide boots on the ground for Umbraco partners, enterprise customers, and the wider Umbraco community in Australia, New Zealand, and the Asia-Pacific region.”
Over the past twenty years, the Umbraco CMS has attracted a highly-engaged community of more than 250,000 open-source contributors and an international network of digital agency partners. The open-source CMS is backed by the Umbraco commercial organisation, which ensures that the platform remains supported, updated, and resilient.
A growing number of the APAC partners are building highly scalable digital experiences on the Umbraco CMS platform for organisations including Zoos Victoria, which serves 2.25 million visitors a year; global humanitarian aid provider, Australia for UNHCR; and national circular economy organisation, ReMade in Australia.
To provide partners with enterprise-level support with RFPs, technical demonstrations, and proofs of concept, Umbraco made the decision to open an office in Melbourne central business district.
Welcoming Emmanuel Tissera’s appointment, Umbraco CEO, Mats Persson, said, “We are thrilled to have someone with Emmanuel’s depth of technical expertise, business acumen, community involvement, and interpersonal skills to lead, grow, and strengthen the Umbraco APAC team. He brings more than two decades’ experience of guiding strategy, implementing technology, and shaping solutions architecture for leading enterprises. Clients, colleagues and the community can be reassured that they are in safe hands.”
About Umbraco:
Founded in 2003,Umbraco is the most widely-used open-source content management system built on Microsoft .NET. Umbraco’s user-friendly CMS seamlessly integrates with third-party applications to provide unparalleled flexibility and extensibility, empowering organizations to create bespoke websites and digital solutions tailored to their exact needs. Its intuitive interface simplifies web content management for editors.
The combination of open source, usability, extensibility, and scalability provides organizations of all sizes with a cost-effective, future-proof platform that grows with their business and offers impressive time-to-market for new digital solutions. Umbraco Cloud offers enterprise-level scalability, with regional hosting.
Umbraco’s success lies in the open-source model, a highly-engaged community of more than 250,000 developers and users, and a well-established global partner network of digital agencies.
Headquartered in Odense, Denmark, with offices in the USA, UK, and Australia, Umbraco employs 150+ people.