April 2, 2025 – McLean, VA — Digital experiences are no longer just about functionality; they are about impact. Since 1999, companies have turned to Whereoware to establish and elevate their digital experiences in ways that drive meaningful improvements to their business. Over the years, our role has naturally evolved alongside our clients’ needs—becoming more strategic, more integrated, and more essential to how they connect with their customers.
Today, that evolution comes into focus with refreshed name and a renewed commitment to helping businesses grow and adapt through digital strategies built for flexibility, clarity, and measurable progress.
Whereoware is now WOW, the digital experience consultancy that helps businesses achieve real outcomes through composable strategies.
This change is more than a shortened name. It's a clearer articulation of what the company has always delivered. Organizations today, especially enterprises operating at scale, need solutions that remove friction and keep momentum — not just technology for technology’s sake.
“Too often, digital is measured by tasks and outputs — a new site launch, a campaign go- live, a platform migration — rather than outcomes,” said Eric Dean, Founder and CEO of WOW. “Success isn’t about simply going live or sending the email. It’s about whether digital is actively making the business better.”
The WOW Factor: Why Good Enough Isn’t Enough
As WOW takes shape, it introduces a new guiding principle: the WOW Factor. This standard informs everything the company builds.
- Personalization that connects: The best digital experiences feel effortless. WOW helps brands create smarter, data-driven, contextually relevant interactions that build real connections.
- Speed that moves with purpose: Markets shift, customer needs change. WOW helps businesses stay ahead by making it easier to pivot, scale, and grow without disruption using our repeatable approach to composable digital solutions.
- Reliability that builds trust: Every digital interaction is a chance to earn trust. WOW ensures performance, security, and optimization aren’t just afterthoughts — they’re built in.
“We’ve never believed in ‘good enough.’ We build for WOW,” said Dean. “Because at the end of the day, that’s what creates loyalty, that’s what drives growth, and that’s what changes the game.”
Why WOW? Why Now?
Businesses are rethinking what success looks like. Technology alone isn’t enough. What matters is how it’s used and the impact it has. For years, companies have been stuck with rigid, one-size-fits-all digital solutions that slow them down. Composable strategies change that, giving businesses the ability to integrate, adapt, and scale digital without disruption.
WOW’s approach is built on three essential ideas:
- Impact – Digital investments should drive meaningful business results.
- Flexibility – Businesses need digital ecosystems that evolve with them, not hold them back.
- Clarity – Technology should solve problems, not create more of them.
“We’ve seen firsthand how composability transforms digital experiences,” said David Sterenberg, Chief Revenue Officer at WOW. “When businesses can change, expand, or refine their digital approach in real time, they gain a serious advantage. They’re not stuck waiting on development cycles; they’re moving at the speed of their customers.”
By focusing on composable digital experiences, personalization, and performance-driven solutions, WOW helps businesses stay ahead without getting stuck.
Experience WOW WOW’s new website is now live, showcasing its evolved approach to digital strategy, technology, and customer experience.
Learn more at www.whereoware.com.
About Whereoware
At Whereoware, we don’t just make digital work—we make it wow. As a full-service digital experience consultancy, we turn big ideas into real results with outcomes designed to evolve with your business needs. Whether it’s simplifying marketing automation, personalizing every customer touchpoint, or optimizing your digital strategy, we deliver experiences that feel custom-built—because they are. We take the complexity out of the equation, so you can focus on what matters: driving outcomes that move the needle.
For over 25 years, we’ve partnered with businesses to navigate their boldest goals and deliver measurable impact. With Whereoware, your digital experiences aren’t just functional, they're unforgettable.
Learn more at www.whereoware.com.
Media Contact:
Lee Pittman, Marketing Director