Ahava Leibtag

CONTRIBUTING AUTHOR

Washington D.C.

COVERS

Content Strategy, Web Engagement

Ahava is the president and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005.

Ahava is passionate about content and prides herself on tackling the toughest content projects — from healthcare to higher education to hip-hop (seriously). She has more than 20 years of experience in writing, messaging and marketing, and is a well-recognized content expert. Her popular book, "The Digital Crown," explores the intersection of content strategy and content marketing.

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Ahava's Recent Articles

Plain Language Dos and Don’ts During COVID-19 May 1, 2020
How to Get Data on Your Audience’s Decision-Making Process Nov 7, 2019
Who Is the Most Important Person on Your Content Team? Apr 23, 2019
Delicious Content Tips from the Great British Baking Show Nov 5, 2018
Why Writers Procrastinate and Why It’s OK Aug 10, 2018
The Curious Case of the Black Leggings (and Why Leaving Facebook Isn’t Really an Option) May 2, 2018
The Quality vs. Quantity Debate in Content Marketing Continues (Sigh) Jan 25, 2018
Marketers: Stop Abusing Your Email Lists Oct 9, 2017
Why Readability Scores Are Killing Your Content May 12, 2017
Enough Already About the Value of Content Feb 3, 2017
Why Content Struggles Against Design Oct 24, 2016
Has Content Marketing Gotten Too Boring? Aug 4, 2016
What the Bendy Straw Can Teach You About Universal Content Jan 26, 2016
A Framework to Evaluate New Channels like Periscope Oct 27, 2015
Simplify the Content Editing and Approval Process Jul 29, 2015
Why a Content Engineer is Vital to Your Content's Health Jun 16, 2015
Multimedia Long-Form: The Next Big Thing for Content Marketing Feb 2, 2015
5 Ways Pitch Perfect Should Inform Your Content Strategy Oct 27, 2014
Content: Say Something New Aug 4, 2014
Why Gwyneth Paltrow is the Most Brilliant Content Marketer - EVER May 1, 2014
10 Books Every Great Digital Content Creator Must Read Feb 11, 2014
Content Strategy: Let's Talk about Content Governance Oct 28, 2013
Content Strategy: Who is Doing All This Work? Jul 24, 2013
Content Strategy: Why Branding Matters Apr 24, 2013
Content Strategy: 5 Ways to Find Your Voice and Tone Feb 6, 2013
Content Strategy: Five Predictions for 2013 Dec 4, 2012
Content Strategy: Distracted Behavior is Good for Content Producers Oct 25, 2012
Content Strategy: Keep Pretending Conversions Don't Matter Sep 25, 2012
Internet Marketing: 5 Ways to Spot an Internet Charlatan Aug 29, 2012
Content Strategy: Is it Okay to Break the Rules? Jul 30, 2012