Latest Articles by Alan J. Porter(Page 2)

It's Not the Metrics, But the Customer Story That Counts

Want to Excel at Personalization? Be Like Seth

Trying to Define a Digital Customer Experience? A Visit to the Pub Can Help

Why Are We Thinking About the Future of CX When We Can’t Get it Right Today?

Machine Learning Isn’t Rocket Science

Customer Experience Isn’t About Fixing Discomfort, It’s About Preventing It

Are We Developing the Dickens of Customer Experiences?

Data-Driven Decisions Need Context

Stop Using Customer Metrics to Live in the Past

Not Another @#$&! Survey ...

Want to Know the Future of Customer Experience? Ask a 2-Year-Old

The IoT May Change Customer Experience, But Not in the Ways We'd Expect

Don't Let Your DX Stack Fall Prey to the Content Fallacy

Are You Measuring Part or All of the Customer Experience?

Socialize Your Culture Change and It May Just Be Successful

Why Your Customer Data Platform Is a Failure

How Good Customer Experience Can Turn Bad, in the Swipe of a Credit Card

AI's Missing Ingredient: Intelligent Content

Is Real-Time Collaboration a Real Thing?

Are Your Customers Shouting Into the Void?

Don't Dismantle Data Silos, Build Bridges

Let the Customer Experience Drive Your Technology Design

Do I Really Need 61 Apps on My Work Phone?

Employees Deserve the Same Digital Experience You Provide Customers

Is Your Voice of the Customer Program All Talk and No Action?

DAM's Reach Spreads Across the Enterprise

The Fundamentals of Digital Experience Project Planning