Alan J. Porter

CONTRIBUTING AUTHOR

Austin, Texas

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Customer Experience

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Alan J. Porter is the Director of Product Marketing at Hyland software. He is a regular writer and industry speaker on various aspects of customer experience and content strategy. He is the author of "CX Trinity: Customers, Content, Context."

Alan was recently named one of the top 25 content strategist influencers by MindTouch.

Please Note

If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

Alan's Recent Articles

• Want to Be a Customer Experience Leader? Then Look & Learn Jun 25, 2021
• When Is a Bicycle Not a Bicycle and Other Questions to Ask When Implementing AI May 13, 2021
• Digital Customer Experience Lessons From Getting My Car Serviced Apr 1, 2021
• Robert, HAL and What AI Fundamentally Helps Us With Mar 2, 2021
• 6 Words for Customer Experience Leaders to Keep in Mind Jan 4, 2021
• Crystal Ball Gazing: 5 Customer Experience Trends for 2021 Dec 1, 2020
• What Makes or Breaks Customer Loyalty? Nov 12, 2020
• When Customer Experience Needs a Human vs. a Machine Oct 5, 2020
• Is Your VoC Program All Talk and No Action? Sep 1, 2020
• The Tale of a Table, 2 Stores and Why a Holistic Customer Experience Is Important Jul 1, 2020
• Product Asset Management: Driving the Digital Supply Chain Jun 1, 2020
• Going Digital Doesn’t Mean You Have a Digital Workplace May 5, 2020
• Don’t Forget Your Customer After They Become Your Customer Mar 2, 2020
• It's Not the Metrics, But the Customer Story That Counts Feb 3, 2020
• Want to Excel at Personalization? Be Like Seth Dec 5, 2019
• Trying to Define a Digital Customer Experience? A Visit to the Pub Can Help Nov 7, 2019
• Why Are We Thinking About the Future of CX When We Can’t Get it Right Today? Oct 8, 2019
• Machine Learning Isn’t Rocket Science Sep 9, 2019
• Customer Experience Isn’t About Fixing Discomfort, It’s About Preventing It Aug 1, 2019
• Are We Developing the Dickens of Customer Experiences? Jul 2, 2019
• Data-Driven Decisions Need Context Jun 3, 2019
• Stop Using Customer Metrics to Live in the Past May 2, 2019
• Not Another @#$&! Survey ... Mar 4, 2019
• Want to Know the Future of Customer Experience? Ask a 2-Year-Old Jan 31, 2019
• The IoT May Change Customer Experience, But Not in the Ways We'd Expect Nov 2, 2018
• Don't Let Your DX Stack Fall Prey to the Content Fallacy Oct 2, 2018
• Are You Measuring Part or All of the Customer Experience? Sep 6, 2018
• Socialize Your Culture Change and It May Just Be Successful Aug 10, 2018
• Why Your Customer Data Platform Is a Failure Jul 11, 2018
• How Good Customer Experience Can Turn Bad, in the Swipe of a Credit Card May 3, 2018