Dr. Ali Alkhafaji is a technology leader and evangelist with 20 years of industry experience. As Chief Technology Officer at TA Digital, he’s responsible for driving growth and innovation for experience, content, data, marketing, search and commerce. Within those offerings, he oversees the delivery of world-class solutions built on MACH technologies (Microservices, API, Cloud, Headless) and DXP platforms like Adobe, Acquia, Sitecore, Salesforce and SAP. Ali is also a strong advocate of incorporating artificial intelligence and machine learning to enhance and automate digital transformation initiatives like CMS Bridge, SearchBoost.ai, Adobe Ascent, CommerceFactory, Text2Test.ai and SAP Nexus. In academia, Ali has been teaching and conducting artificial intelligence research since 2010. He has his B.S. from the University of Illinois at Chicago, M.S. from the University of Chicago and Ph.D. from DePaul University.