Latest Articles by Anita Brearton

Revisiting the Concept of Customer Technology

Using User Experience Analysis to Improve Customer Journeys

Goodbye, Marketing Technology. Hello, Customer Technology?

How Martech Vendors Can Contribute to Board Meeting Discussions

Have Martech and Marketing Become Synonymous?

Marketing Plan 2023: The Year Everyone Quits

Summer Musings on Email, Phone Calls, Video Calls and Low-Code Tools

The 4-Day Workweek Won't Cure Burnout (at Least Not Yet)

Are You Sacrificing Customer Experience for Marketing Leads?

Is Influencer Marketing a Fit for B2B Marketing Plans?

Is It Time to Retire the Term Digital Transformation?

Did 2021 Marketing Technology Predictions Come True?

A CMO's Guide to Marketing Ops Musical Chairs

How Do We Network in the Era of Remote Work?

B2B Marketing Fundamentals: Company and Product Names and Descriptions

Does Size Matter With Martech Stacks?

How I Learned to Stop Worrying and Love Public Speaking

CMOs: Your Marketing Ops Team Is a Secret Weapon

Where Does Competitive Response Fit in Your Marketing Strategy?

When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?

When Is It OK to Sell You My Product?

Pandemic 2.0: Rethink Your Customer Engagement

2021: Reduce, Reorganize, Restart, Reinvent and Ramp Up

Making Your 2021 Marketing Plan? These Data Points Can Help

How Important Is Personalization in 2020?

Digital Transformation, Round Two: Time to Get On Board

It’s Not Just What You Say, It's How You Say It