Latest Articles by Anita Brearton(Page 3)

Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs

A Networking Strategy to Grow Your Peer Base

Big MarTech Trends From the Fall Conference Season

Goodbye Digital Transformation, Hello Cathedral Thinking

Struggling With MarTech? Rethink Your Agency Relationship

The Art and Science of Planning a Marketing Budget

Where Does AI Fit in Your Marketing Strategy?

Are You Playing Hide and Seek With Your Customers?

Are You a Digital Transformation Laggard?

Building the Perfect Marketing Organization

Take a Break From the Marketing Action to Think About Strategy

The Elements of a Strategic Marketing Program

5 Challenges Marketers Must Face in 2017

How the GDPR Will Lead to New Marketing Opportunities

Keeping Up with MarTech is Hard, But You Don't Have to Do It Alone

Digital Marketing Technology's Big Bang Theory

Marketers: There's More Than One Way to Skin a Stack

The Magical, Terrible World of MarTech Acquisition

Stop Trying to Hire 'Digital Marketers'

How to Convince Your CEO to Invest in Marketing Technology

Confessions of a MarTech Tool Underachiever

Clearing the Dead Weight From Your Marketing Mix