Latest Articles by Barry Schaeffer

Consumer Behavior Insights: The Impact of Loneliness on the Marketplace

How Do You Stand Out in a Technology-Saturated Marketplace?

When a Workplace Meets a Technology Vendor, Who Writes the Script?

Looking for a Digital Workplace? Don't Forget the Humanity

4 Basic Steps to Getting Results From Tech Investments

Where DAM Fits in Consistent Experience Delivery

E-Commerce Moves from Transactions to Relationships

E-Commerce Explores Unfamiliar Territory: Feelings

Let's Have a Smart Conversation About Intelligent Content

Keep Your Thinking Machines, I'll Take Human-Computer Interaction Any Day

Digital Transformation: An Opportunity Within Reach

Don't Bet the Farm on the IoT Just Yet

Data Science to the Rescue?

What to Do if You're Trapped in a Field of Silos

Sentiment Analysis: Know Your Market

Should Business Intelligence Be Self Service?

MarTech Convergence? Start with the Content

Big Data and Flexible Ethics

Just What Are You Selling?

Analytics, Big Data and ... Hocus Pocus?

Do We Expect Too Much of CMOs?

The Coming Collision of Brick and Click Commerce

When Content Plays Support to E-Commerce's Lead

The Real Force Behind the Digital Workplace

Look Before You Leap Into the Big Data Revolution

Personalized Content: Nice in Theory, Challenging in Practice

Signs Along the Road to Digital Marketing