Barry Schaeffer
Barry is Principal consultant with Content Life-cycle Consulting, Inc. In 1993, he founded and led XSystems Inc, a system development and consulting firm specializing in text-based information systems, with industrial, legal/judicial and publishing clients among the Fortune 500, non-profit organizations and government agencies.
XSI was acquired by XyEnterprise in 2008. During his more than 40-year career, Barry has held management/technical positions with The Bell System, Xerox, Planning Research Corporation, U.S. News and World Report, Grumman Data Systems and XyEnterprise. As a consultant and systems architect, he has supported more than 50 clients including major corporations, federal, civilian and defense agencies and state governments.
Barry is a frequent speaker and contributor on subjects related to information and content management. His work with structured information began in 1979 with SGML, and with XML from its initial publication in 1996.
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Barry's Recent Articles
- Looking for a Digital Workplace? Don't Forget the Humanity Jan 29, 2018
- 4 Basic Steps to Getting Results From Tech Investments Dec 19, 2016
- Where DAM Fits in Consistent Experience Delivery Oct 17, 2016
- E-Commerce Moves from Transactions to Relationships Aug 23, 2016
- E-Commerce Explores Unfamiliar Territory: Feelings Aug 1, 2016
- Let's Have a Smart Conversation About Intelligent Content Jul 7, 2016
- Keep Your Thinking Machines, I'll Take Human-Computer Interaction Any Day May 26, 2016
- Digital Transformation: An Opportunity Within Reach Apr 29, 2016
- An Old Trick to Coax Out Data Insights Mar 29, 2016
- Don't Bet the Farm on the IoT Just Yet Mar 4, 2016
- Data Science to the Rescue? Jan 20, 2016
- What to Do if You're Trapped in a Field of Silos Nov 24, 2015
- Sentiment Analysis: Know Your Market Oct 28, 2015
- Should Business Intelligence Be Self Service? Sep 25, 2015
- MarTech Convergence? Start with the Content Aug 28, 2015
- Big Data and Flexible Ethics Jul 16, 2015
- Just What Are You Selling? Jun 16, 2015
- Will the Real Engagement Marketing Please Stand Up? May 13, 2015
- Analytics, Big Data and ... Hocus Pocus? Apr 3, 2015
- Do We Expect Too Much of CMOs? Mar 24, 2015
- The Coming Collision of Brick and Click Commerce Feb 25, 2015
- When Content Plays Support to E-Commerce's Lead Jan 23, 2015
- The Real Force Behind the Digital Workplace Dec 22, 2014
- Keeping the Customer in Customer Relationships Nov 17, 2014
- Look Before You Leap Into the Big Data Revolution Oct 21, 2014
- Personalized Content: Nice in Theory, Challenging in Practice Sep 23, 2014
- Confronting the New (and Not So New) World of DAM Aug 18, 2014
- Dealing with the Reality and Myths of Omnichannel Jul 25, 2014
- Signs Along the Road to Digital Marketing Jun 24, 2014
- Six Sigma Letting You Down? Rediscover Concurrent Engineering May 21, 2014