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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Post-ZIRP, Why Customer Experience Is the Only Growth Metric That Still Holds
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News
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Cvent Acquires Goldcast to Automate Event-to-Video Workflows
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Editorial
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Agentic AI Is Forcing a Rethink of Customer Experience Leadership
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PolyAI Raises $86M Series D for Enterprise Voice AI
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Wasn't NPS Supposed to Be All But Gone This Year?
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AI’s Biggest Problem in Digital Experience: It’s Mostly Cosmetic
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Customer Data Whispers, AI Answers: A New Playbook for 2026
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Why AI Alone Can’t Help Your Digital Experience Platform Evolve
A group of more than 15 Outset team members smiling and standing together in front of a stone-arch wine cave during an offsite celebration. The photo reflects how the team has grown from 12 people at Series A to over 30 at Series B, showcasing the diverse, world-class group building the company’s AI-moderated research platform.
Outset Raises $30M Series B for AI-Native CX Platform
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Latest Articles by Carter Hostelley(Page 2)

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Customer Experience
B2B Marketing on Twitter: Turn Listening into Social Insights, Influence
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B2B Marketers: Identify and Mobilize Your Brand Advocates
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5 Ways Social Media Insights Can Influence Your B2B Marketing
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How Marketing Executives are Using Twitter
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5 Reasons Your Company Blog Fails at Thought Leadership
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Customer Experience
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6 Reasons Why B2B Social Marketing is Different Than PR
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Struggling with Content Marketing? Here's What to Do Now
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Customer Experience
B2B Social Marketing versus SEO: Which is More Important
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Attention B2B Marketers: Are Your Twitter Followers Worthless?
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Customer Experience
Why Knowing Your Target Audience's Mood is the Start of B2B Social Marketing
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Why Forrester's 2012 B2B Social Marketing Predictions Were Right and Wrong
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Why You Don't Want an Agency Managing Your B2B Social Marketing
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Scaling Social: The Future of B2B Social Marketing
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Struggling with B2B Social Marketing? Here's What to Do Now
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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