Carter Hostelley

CONTRIBUTING AUTHOR

San Mateo, Calif.

COVERS

Customer Experience, Digital Marketing

CONNECT

Follow @leadtail

Carter Hostelley is the CEO of Leadtail, a B2B agency focused on making social media work for technology brands and startups. Carter is a relentless advocate of the importance of social media and influencer marketing as a way to reach, engage and influence buyers.

Please Note

If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

Carter's Recent Articles

• Executives: Should You Be Active on Social Media? May 11, 2021
• Leverage Social Media for Account-Based Marketing Apr 8, 2021
• B2B Marketers: Generate (More) Social Media Engagement Mar 11, 2021
• What Really Drives LinkedIn Follower Growth? Feb 8, 2021
• How to Break Through With CIOs on Social Media Jun 23, 2017
• How ABM Will Change Your Content Marketing Approach Aug 22, 2016
• Turn the Promise of Employee Advocacy Into Reality Jul 12, 2016
• Why Aren't B2B Marketers Listening in on Social Media? Jun 15, 2016
• How Social Media Helps You Optimize Account-Based Marketing Apr 1, 2016
• Volume Won't Win the Content Marketing Game Jan 6, 2016
• Stop Wasting Money on Content Marketing Nov 12, 2015
• B2B Marketers: It's Time for Influencer Marketing Sep 15, 2015
• Boost Your Outreach With Other People’s Content Aug 12, 2015
• B2B Social Media: 5 Practices for Doing It Right Jun 26, 2015
• Are Your Execs Hindering Your Social Media Success? Apr 23, 2015
• How Social Selling Helps Your Company Grow More Profitable Mar 5, 2015
• True or False: Social Media Marketing Works Jan 8, 2015
• B2B Marketers: Think More Like Brand Marketers Nov 24, 2014
• Marketing Challenge: Social Recommendations or Content Marketing? Oct 2, 2014
• Should You Use LinkedIn to Build a Network or an Audience? Aug 27, 2014
• Shift Your Thinking About Content Marketing Jul 31, 2014
• How to Set Social Media Marketing Goals Jun 26, 2014
• 5 Types of Influencers B2B Marketers Need to Engage Now May 29, 2014
• Transforming Social ROI From a Myth Into Reality Apr 9, 2014
• 11 Ways to Boost Traffic to Your Company Blog Mar 7, 2014
• Is Employee Advocacy the Next Big Thing for Marketers? Feb 4, 2014
• B2B Marketing on Twitter: Turn Listening into Social Insights, Influence Nov 26, 2013
• B2B Marketers: Identify and Mobilize Your Brand Advocates Oct 15, 2013
• 5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts Aug 29, 2013
• 5 Ways Social Media Insights Can Influence Your B2B Marketing Jul 11, 2013