Latest Articles by Chitra Iyer

The Practical Guide to AI-Powered Marketing

3 Emerging Tactics for Successful Cookieless Audience Targeting

Is Customer Empowerment the New Customer Engagement?

Brick-and-Mortar CX Trends Shaking Up Retail

How to Rock the New Email Rules

5 SEO Strategies to Embrace in 2024

Contextual Targeting vs. Cookies: Who Will Win in 2024?

Generative AI in Marketing and Sales: 8 High-Impact B2B Use Cases

Who Needs Positive Friction in CX Design?

The Dawn of the Commerce Media Era: Will It Ruin Our Shopping Experience?

Why Causal AI Is the New Marketer Must-Have for Deeper Insights

What Brands Can Learn From Lush's Social Exit

Paid Professional Communities: The New B2B Playgrounds?

10 Potential Data Privacy Pitfalls for Marketers

Loyalty Marketing 3.0: 8 Transformative Ideas Defining NextGen Loyalty Programs

5 Keys to Turn Original Research Into a High-ROI Content Marketing Machine

The Third Eye: 6 Ways to Make Customer Success as Strategic as Sales and Marketing

Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?

From Reach to Retention: Let Your Brand Shine on Private Social Networks

From Acorn to Oak: Transforming the Customer Journey With Product-Led Growth

3 Sales Tech Themes Impacting Marketing in 2023

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

How to Create Better Hybrid Retail Customer Experiences

Future of Data Collection: From Coercive to Consensual to Collaborative

Elevating Human-Centered CX in a Tech-Powered World

Can Low-Code, No-Code Tech Help Marketers With Emotion-Led CX Design?

What’s SMS Got to Do With Conversational AI?