Chitra is a marketing practitioner who loves to observe, reflect, and write about events impacting modern marketing — and marketers. Chitra chronicles technology, disruptions, innovations, and the people shaping the space, with a special focus on marketing technology, customer experience and privacy related themes.
She has a Masters in global media & communications from the London School of Economics and Political Science, and over a two-decade long career, has served in senior marketing roles across the B2B and consumer marketing space with Timken Steel, Tata Sky and Procter & Gamble (P&G).
Since switching to writing full time, she was the editor in chief at Martech Advisor and HR Technologist prior to their acquisition in 2019 and is currently a freelance feature writer, content creator and consulting editor for various digital publications and martech brands.
Chitra lives with her husband on an organic and equine farm where they grow their own food, breed thoroughbred racehorses and unschool their two sons.