Chitra is an experienced marketer turned freelance B2B content writer who writes about CX, martech, salestech, adtech, retailtech and customer data and privacy. Of her two-decade long career, Chitra spent the first half in senior corporate marketing roles in India. She’s led communications, digital marketing and marketing ops teams for blue-chip companies such as Timken Steel, Tata Sky Satellite TV, and Procter & Gamble (P&G).
For the last decade, Chitra has been a content writer. For five years, she served as the editor-in-chief for pioneering martech site Martech Advisor, which she led through a successful acquisition by Ziff Davis. She also conceptualized and co-hosted three seasons of one of the earliest Martech podcasts, The Talking Stack, with renowned Martech experts David Raab and Anand Thaker.
As a freelancer, she creates original, thought-provoking content for senior B2B audiences, and has authored over 500 articles, white papers, ebooks, guides and research reports about Martech and CX for clients around the world. She regularly writes for CMSWire, and teaches a course on freelance B2B content writing in association with the Himalayan Writing Institute in India.
Chitra holds a Masters in global media & communications from the London School of Economics and Political Science, and an MBA in marketing from the Institute of Management Development & Research, India.
In 2011, Chitra opted out of the city and moved to a farm in rural Punjab, in the north of India, where she and her husband breed thoroughbred race horses, grow organic food, and homeschool their two boys. She blogs about her adventures with learning to learn on PolymathParenting.