Latest Articles by Christine Crandell

From Franken Monster to Delight: Rehabilitating the State of Customer Experience

The Troubled Migration to Cloud Contact Centers

Buyers Hate B2B Content. Here's How to Fix It.

What B2B Buyers Want, and Ways to Align Your Customer Journeys

How to Optimize Customer Acquisition and Retention

How A(u)nti Spam and Uncle Privacy Are Upending Marketing

Content Is Dead and We Killed It

Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions

What CMOs Should Tell Board Members (and What Boards Should Be Asking)

How to Deliver Credible Marketing Pipeline Forecasts

The 4 Factors Defining Marketing’s Future

Fix Your Marketing Data Problem So You Can Get on With Work

How to Get What You Want From Analyst Relations

Want to Improve Customer Experience? Ask Your Customers for Help

It Takes a Network for CMOs to Stay on Top

Why the CX Discussion Keeps Returning to Culture

Addressing the Gap Between Marketing Automation and CRM

The State of B2B Customer-Alignment Maturity

One-Size Fits All Selling Backfires with Small Businesses

'Death by PowerPoint' and Other Sales Training Fails [Infographic]

The Customer Intent Wake Up Call

What's the Real Deal with Marketing Content?

Omnichannel Experience is a Matter of Perspective

Are You Playing Whac-A-Mole With Customer Experience?

The Problem with Lead Scoring

If You Want Real Time Marketing ROI, Know Your Buyer

Three Big Myths That Keep You From Being Customer-Centric