Christine Crandell
CONTRIBUTING AUTHOR
San Francisco
COVERS
Customer Experience,
Christine Crandell is President of New Business Strategies, a customer alignment consulting firm. She is a recognized practitioner, speaker and author with clients in high technology, services and discrete manufacturing that are driving growth by becoming customer-centric. Christine writes for Forbes, MarTech Advisors, CMSWire, CustomerTHINK and HuffingtonPost.
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Christine's Recent Articles
- What CMOs Should Tell Board Members (and What Boards Should Be Asking) Feb 14, 2019
- How to Deliver Credible Marketing Pipeline Forecasts Jan 9, 2019
- The 4 Factors Defining Marketing’s Future Nov 13, 2018
- Fix Your Marketing Data Problem So You Can Get on With Work Jul 18, 2018
- How to Get What You Want From Analyst Relations May 30, 2018
- Want to Improve Customer Experience? Ask Your Customers for Help Jun 20, 2016
- It Takes a Network for CMOs to Stay on Top Oct 13, 2015
- Why the CX Discussion Keeps Returning to Culture Sep 22, 2015
- Journey Mapping the Customer Experience Aug 6, 2015
- Addressing the Gap Between Marketing Automation and CRM Feb 11, 2015
- The State of B2B Customer-Alignment Maturity Jan 12, 2015
- One-Size Fits All Selling Backfires with Small Businesses Dec 9, 2014
- 'Death by PowerPoint' and Other Sales Training Fails [Infographic] Nov 19, 2014
- The Customer Intent Wake Up Call Oct 21, 2014
- What's the Real Deal with Marketing Content? Sep 22, 2014
- Omnichannel Experience is a Matter of Perspective Jul 8, 2014
- Are You Playing Whac-A-Mole With Customer Experience? May 15, 2014
- The Problem with Lead Scoring Apr 22, 2014
- If You Want Real Time Marketing ROI, Know Your Buyer Mar 19, 2014
- A CEO's Guide to Navigating Customer Expectations Feb 18, 2014
- Will 2014 Be a Turning Point for Marketing? Jan 8, 2014
- Three Big Myths That Keep You From Being Customer-Centric Nov 5, 2013
- The Ginsu Knife of Journey Mapping Oct 22, 2013
- How 'Quote-to-Cash' Might Cause the Dinosaurs of Enterprise Software to Dance Sep 16, 2013
- What Successful B2B CMOs Will Do in 2014 Aug 27, 2013
- 6 Best Practices for Sales + Marketing Alignment: A Bridge over Troubled Waters Jul 16, 2013
- The Social Enterprise: Turning Business As We Know it Upside Down Jun 18, 2013
- The Road to Customer Experience Is Not Thru Net Promoter Score May 21, 2013