Christine Crandell is President of New Business Strategies, a customer alignment consulting firm. She is a recognized practitioner, speaker and author with clients in high technology, services and discrete manufacturing that are driving growth by becoming customer-centric. Christine writes for Forbes, MarTech Advisors, CMSWire, CustomerTHINK and HuffingtonPost.
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Customer Experience
How to Optimize Customer Acquisition and Retention
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Digital Marketing
How A(u)nti Spam and Uncle Privacy Are Upending Marketing
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Digital Marketing
Content Is Dead and We Killed It
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Digital Workplace
Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions
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Digital Marketing
What CMOs Should Tell Board Members (and What Boards Should Be Asking)
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Digital Marketing
How to Deliver Credible Marketing Pipeline Forecasts