Greg is Director, Digital Analytics for MaassMedia, a boutique digital analytics firm based in Philadelphia, and has been with the company since early 2013. He has a knack for bringing creativity to the world of data with his passion for data visualization. As a marketing analytics leader, he’s spent his career analyzing data to impact decision making and strategic growth.
Prior to MaassMedia, Greg spent 7 years driving brand growth and marketing initiatives at a multi-channel women's fashion retailer. His mission was to grow topline revenue while maintaining a healthy customer database by analyzing online and offline channels such as radio, newspaper, catalog, mobile, email and digital.
Greg blogs about data and analysis on the MaassMedia company blog and is responsible for overseeing their data visualization team. He also spearheaded a blog about Philadelphia that uses free, open-source data featuring creative visualizations in the hopes of discovering interesting insights about the city he loves.