Inge De Bleecker

Inge De Bleecker

Austin, Texas


Customer Experience


Inge has been designing and testing web, mobile, voice and multi-channel experiences for more than 20 years. She builds and leads UX teams and evangelizes customer experience principles throughout organizations. Her mantras are “design for everyone” and “test early and often.” As senior director of customer experience and conversational AI at Applause, Inge leads the practices and studies for CX and conversational AI. Prior to joining Applause, Inge held several positions in conversational interfaces, as well as web and mobile design and research. She holds an MA from the University of Texas, Austin.

Inge is a published author. Her book, Remote Usability Testing: Actionable insights in user behavior across geographies and time zones, which she co-authored with Rebecca Okoroji, is listed as one of Book Authority’s best new usability books of 2020. Along with Okoroji, Inge created the USERIndex benchmark — a standardized means of measuring the user experience of a digital interface. As part of the USERIndex, Inge believes that an exceptional user experience is determined by 4 USER factors: usefulness, satisfaction, ease of use and reliability.

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