Latest Articles by Jake Athey

Why Digital Asset Management Is the Living Memory of Your Brand

Why I’m Falling in Love With Digital Asset Management Again

DAM and Carbon Footprint Control: Less Clutter, More Impact

Story Engines Are the Next Evolution of Digital Asset Management and AI

DAM Governance Has a Branding Problem

The Secret Ingredient to a Smarter Marketing Tech Stack

D2C’s Last Stand: Surviving the Marketing Apocalypse

Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions

Navigating the Impact of AI on Digital Asset Management (DAM) Jobs

3 Ways DAMs Can Support Cult Brands

4 Principles for Accessible Web Design & Digital Experiences

4 Rules to Preserve Brand Trust When Using AI in Digital Marketing

Diversity in Marketing: How DAM Systems Can Make People Feel Seen

Combining AI in Customer Experience & Metadata for a Winning Strategy

What Generative AI Means for Digital Asset Management

Need to Get Scrappy? Use Your DAM Metadata

Is Generative AI the Future of Product Content Generation?

Maximize Your Customer Data Management for Holiday Seasons to Come

Brands Can Learn From Elon Musk’s ‘Employee-Generated Content’

What Does a 'Good' Customer Experience Really Involve?

18 Years in Marketing. One Company. Four Big Lessons.

Structured Content Management Is a Marketer's Best Friend

Marketplace Mayhem: A New Challenge for Brand Identity Kits

Business Has a Trust Crisis. What’s the Solution?

Marketing Has a Trust Problem. Can DAM Help?

Concluding the Brand Management Maturity Model: Measuring Impact

A Brand Management Maturity Model, Part Four: Technology