Jake Athey
CONTRIBUTING AUTHOR
Madison, Wis.
COVERS
Digital Marketing, DAM
Jake Athey is VP of marketing and customer experience at Widen, where he helps organizations realize their maximum marketing potential by communicating the value of Digital Asset Management (DAM) as part of core brand and marketing channel strategies. An integral member of the content strategy team, he oversees and manages all of the moving parts of content strategy, brand consistency, sales and more.
Please Note
If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.
Jake's Recent Tweets
Jake's Recent Articles
- Concluding the Brand Management Maturity Model: Measuring Impact Mar 17, 2020
- A Brand Management Maturity Model, Part Four: Technology Feb 20, 2020
- A Brand Management Maturity Model, Part 3: Process Jan 30, 2020
- A Brand Management Maturity Model, Part 2: People Dec 17, 2019
- A Brand Management Maturity Model, Part 1: Strategy Nov 27, 2019
- Why Would Anyone Believe Your Brand? May 24, 2019
- The Cost of What You Don't Have: A New Way to Think About MarTech Purchases Sep 14, 2018
- Digital Asset Management Readies for Its Fourth Era Oct 2, 2017
- Spread DAM Across the Enterprise to Make Your Assets Sing Aug 22, 2017
- The Invisible Forces Behind Intelligent Content: A Marketer's Guide Nov 8, 2016
- A New DAM Approach: Marketing with a Purpose Sep 8, 2016
- MarTech Lessons From Your DAM Marketing Dinner Party May 13, 2016
- The Future of DAM, Explained With a Bicycle Wheel May 5, 2016
- DAM Helps Deliver Experiences Worth Talking About Aug 4, 2014