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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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A group of eight 8x8 team members wearing black branded tops pose together at their booth during the ICMI event. The booth features a large red 8x8 backdrop with CX messaging, and the team smiles in front of it, some wearing sunglasses. High-top tables, event badges, and neighboring vendor booths are visible in the convention hall.
8x8 Launches AI Summaries Viber Integration for CX Suite
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News
A large neon sign reading “FIVE9” glows in pink, blue, green and red in front of a stage at Five9’s CX Summit in Nashville. The backdrop features a wall of hats and a screen displaying “Nashville Nights + Neon Lights.” Stage lights cast colorful reflections across the venue, where a scarecrow type of figure dressed in bright, feathered accessories stands to the right.
Five9 Launches Genius AI Updates to Scale Customer Experience
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Editorial
A group of young children run a lemonade stand outdoors on a sunny day. Two girls stand on either side holding cups of lemonade, while two boys sit and stand near crates filled with lemons. A hand-painted “Lemonade” sign hangs above the wooden stand, and pitchers of lemonade sit on the counter. Trees and greenery fill the background.
The CX Business Case the C-Suite Actually Buys
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Vintage orange phone.
Telemarketing Isn’t Dead—But Your Old Playbook Is
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The Google Search Console Upgrade Every Marketing Team Needs
Two small Yorkshire Terrier dogs with long silky fur stand in a grassy field on a sunny day, each wearing a bright red bow on their head; one dog is panting happily while the other looks directly at the camera.
Can AI's Sameness Problem Be Solved? This Founder Thinks So
A humanoid robot sits at a desk working on a laptop while two human coworkers lean in beside it, smiling and observing its screen during a collaborative office session.
The Rise of AI as a Real-Time Coach in the Modern Contact Center
A young child sits in the open trunk of a car, holding a map while seated between a green dinosaur plush toy and a yellow suitcase with a teddy bear resting on top.
What Is Net Promoter Score (NPS)? A 2025 Roadmap
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Beyond NPS: The Customer Trust Analytics Model for CX Strategy
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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