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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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The Horseless Carriage Problem: Why Voice AI Needs Better Systems, Not Just Better Models
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Editorial
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Owning the Seams: Where CX Leadership Earns Its Seat
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Editorial
Small black-and-tan dog lies under a blanket during a veterinary exam while a clinician uses a stethoscope; the dog wears a blue recovery garment and has a pink cold pack resting on its head.
The Patient Journey Doesn't End at Discharge — But Most CX Maps Do
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nterior view of a Google office corridor featuring a large wooden slat wall with the Google logo integrated into the design, curved wooden bench seating around a structural column, hexagonal tile flooring and warm ambient lighting in a modern architectural space.
Google Marketing Live 2026: Gemini Takes the Wheel Across Ads, Commerce and Measurement
Small pug dog dressed in a striped shirt and white shorts sits on a sidewalk holding a ukulele with a donation box in front. The dog appears posed like a street musician, with its tongue out and a dark stone wall in the background.
Is CX Really the Revenue Driver We've Touted for a Decade?
Brad Birnbaum, CEO and co-founder of Kustomer, stands on stage delivering a presentation to an audience, with a large screen behind him displaying customer and conversation metrics during a business event or conference session.
Kustomer Architect Aims to Replace CX Deflection Metrics With Business Outcomes
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Empathy at Scale: How Human-Centered AI Turns CX Into a Growth Engine
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Your Content Is Structured for Humans. That's an AI Problem.
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Why Your Go-Direct Commerce Strategy Has a CX Debt Problem
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John Mancini

Contributing Author
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Reporting from
Washington D.C.
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Content Management, Information Management
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John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation.

John’s Recent Articles

Feature
Article
Customer Experience
Enamored With Technology? You May Strike out in Customer Experience
Editorial
Article
Digital Workplace
Don't Look Back and Other Business Lessons From COVID-19
Editorial
Article
Customer Experience
Bringing Customer Experience and Automation to the Last and First Mile
Editorial
Article
Digital Experience
Rolling Stone, Data Analysis and the Problem of Recency Bias
Editorial
Article
Information Management
6 Common Misperceptions About RPA
Editorial
Article
Information Management
Mancini's Law Says: Information Chaos Has Consequences
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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