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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Everyone's a Marketing Expert ... Until They're Not.
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Editorial
A red heart stenciled in spray paint sits directly over a long horizontal crack running across a textured beige plaster wall, with the crack visibly splitting the heart in two, and faint pink paint spatter scattered across the upper and lower portions of the wall's rough surface.
Why Broken Content Relationships Cost More Than They Seem
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Editorial
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Personalization ROI Has Flattened. Here's the Debt Nobody's Counting.
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Branded Kontent.ai promotional items, including a black gift bag with a colorful Kontent logo and a small cylindrical speaker with a wood base and fabric top printed with “Kontent.ai,” displayed on a desk.
Kontent.ai Connects Aiko AI Agent to Enterprise Apps
Conceptual illustration of a person using an AI chatbot, shown as floating holographic chat bubbles and a smiling robot above a laptop keyboard.
The Moment Your CX Team Outgrows the Chat Window
In an image generated by AI, Illustration of a marketing transformation J-curve showing a team beginning an AI initiative, descending into a temporary period of disruption marked by tangled workflows, disconnected data and operational confusion, then emerging into sustained growth with streamlined analytics, AI-assisted workflows, stronger collaboration and improved customer outcomes. the sweeping J-shaped curve visually emphasizes that short-term setbacks often precede long-term gains in marketing transformation.
Planning for the J-Curve Dip in Marketing Transformation
Smartphone displaying the HubSpot logo against an orange background with a large blurred HubSpot emblem behind it.
HubSpot Reverses Customer Data Enrichment Plan After Customer Backlash
A yellow diamond road sign reading "END" sits atop a red diamond warning sign, mounted on a metal pole in front of a low wooden guardrail. Behind the sign, a calm blue lake stretches to a hazy line of distant mountains under a clear sky. Dry scrub brush grows on either side of the fence, and the foreground is bare gravel and sand.
Ever Focus on How You End the Customer Journey?
A worker in an industrial manufacturing environment uses a handheld barcode scanner while standing at a workstation with a computer terminal, keyboard and mouse. The image highlights digital operations, inventory tracking and shop floor data collection in a production setting.
The CX Operating System: Why Enterprise Marketing Needs an Orchestration Layer, Not More Tools
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John Mancini

Contributing Author
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Reporting from
Washington D.C.
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Content Management, Information Management
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John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation.

John’s Recent Articles

Feature
Article
Customer Experience
Enamored With Technology? You May Strike out in Customer Experience
Editorial
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Digital Workplace
Don't Look Back and Other Business Lessons From COVID-19
Editorial
Article
Customer Experience
Bringing Customer Experience and Automation to the Last and First Mile
Editorial
Article
Digital Experience
Rolling Stone, Data Analysis and the Problem of Recency Bias
Editorial
Article
Information Management
6 Common Misperceptions About RPA
Editorial
Article
Information Management
Mancini's Law Says: Information Chaos Has Consequences
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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