Latest Articles by Jonathan Moran

Autonomous CX Starts Here: Use Cases That Deliver Real Marketing ROI

Agentic AI Gets Real: Use Cases Marketers Can Deploy Now

How Agentic AI Broke the Rules of Martech Decisioning

Why Centralized AI Decisioning Is the Future of Martech Architecture

Setting the Stage for AI Decisioning in Martech

The Quantum Leap: How Marketing May Soon Compute

AI Decisioning vs. Enterprise Decisioning: What CX Leaders Need to Know

Predict, React, Adapt: Martech Capabilities to Watch in 2025

MadTech: The Future of Customer Engagement?

Investing in AI Marketing Technology? 3 Areas With the Biggest Returns

Decoding the Differences of Traditional AI vs. Generative AI in Marketing

Why 93% Ignore AI in Marketing

AI Trends That Will Transform Customer Journey

Generative AI in Marketing: Unlocking the Next Generation of Use Cases

Customer Engagement: 3 Tips for Holiday Season Success

Business Transformation Strategies: Your Journey to Better CX

A Definitive Checklist to Reduce Marketing Technology Sprawl

Emerging Technology & Responsible Marketing as a CX Strategy

Tips to Inform Your Customer Data Clean Room Strategy

Relevant, Real-Time CX: Consumer Perception vs. Brand Reality

Madtech Meets the Metaverse: A Marketer’s Guide

Will the Metaverse Revolutionize Marketing and Customer Experience?

3 Metrics Will Drive Marketing Outcomes in 2022

Doubling Down on Customer Identity Management

Marketers: Ignore These Issues at Your Peril

Customer Journey Moments That Matter: 3 Key Investment Areas

Customer Experience Needs Empathy Now More Than Ever