Jonathan Moran

CONTRIBUTING AUTHOR

Raleigh, N.C.

COVERS

Customer Experience, Digital Marketing

Jonathan Moran covers global product marketing activities at SAS, with a focus on customer experience and marketing technologies. Prior to SAS, Jon gained over 20 years of marketing and analytics industry experience at both Earnix and the Teradata Corporation in pre-sales, consulting and marketing roles.

Over the past 20 years, Jon has had the opportunity to not only architect, develop, demonstrate and implement analytical software solutions, but he has also had the opportunity to work on-site with Fortune 500 customers across industries helping them solve unique digital marketing analytics business issues.

Jon graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures. He also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.

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Jonathan's Recent Articles

Doubling Down on Customer Identity Management Aug 6, 2021
Marketers: Ignore These Issues at Your Peril May 21, 2021
Customer Journey Moments That Matter: 3 Key Investment Areas Feb 12, 2021
Customer Experience Needs Empathy Now More Than Ever Nov 16, 2020
Reimagining the Digital Workplace of Tomorrow Aug 25, 2020
Hybrid Marketing Marries the Online and Offline Worlds Jun 9, 2020
Focus on Customer Experience First and the Metrics Will Follow Mar 12, 2020
Marketers: Escape the Cycle of Poor Customer Engagement Practices Dec 18, 2019
3 Ways AI and Automation Aid Personalization Sep 10, 2019
How Bringing Machine Learning Into Marketing Improves Business Results Jun 12, 2019
How Financial Institutions Can Shift From Product-Pushers to Relationship Builders Mar 12, 2019
3 Areas Where IoT Will Improve the Customer Journey Nov 5, 2018
Customer Data Platforms Bring Omnichannel Choreography Within Reach Jul 3, 2018
Brands Still Haven't Tapped AI's Full Promise Apr 2, 2018
The Continued Evolution of the Customer Experience Stack Dec 1, 2017
How Machine Learning Improves CX (and Increases Revenue) Oct 10, 2017
Step Up Your Agile Marketing Game Jun 9, 2017
3 Ways DAM Systems Will Change in the Future Sep 2, 2016
How AI is Reshaping the Business World May 12, 2016
Where Do You Stand With Digital Transformation? Apr 11, 2016
Knocking Down Your Collaboration Borders Feb 1, 2016
Is Your Brand Analytically Astute? Nov 6, 2015
Don't Fumble Your Customers' Moments of Truth Aug 25, 2015
Closing the Loop on Marketing Automation May 8, 2015
Channel Marketing Blues Got You Down? Mar 13, 2015
Emotion + Analytics = Speaking Your Customer's Language Jan 22, 2015
Marketing to the Segment of One is Closer Than it Seems Oct 28, 2014
Connected Enterprises Provide Better Customer Service Aug 20, 2014
Escape Digital Experience Deja Vu Jun 18, 2014