Latest Articles by Justin Racine

The Future of Customer Experience Is Built for AI, Not Humans

The Future of CX Is Ambient, Adaptive—and Worn on the Body

The Future for Your Consumers Isn’t Social Media — It’s Social Life

Tariff Turmoil: This Is the Moment to Double Down on Customer Experience

Retail’s Renaissance: Why Shoptalk Was All About Customer Emotion

From Taylor Swift to KFC: The Power of Experience Economics

What Red Lobster's New CEO Teaches Us About Customer Experience Strategy

The Absolute Top Moments From NRF 2025: Retail's Big Show

5 Digital Shopping and Customer Experience Trends for Big Brand Wins in 2025

Shoptalk Fall: Unveiling the Most Important Retail Trends of 2024

Why the Tesla ‘Optimus’ Robot Changes Everything About Customer Experience

From Gutenberg to Google: AI's Role in Shaping This Century

What Spotify AI Playlists Teach Us About Exceptional CX

Holiday Retail Success: Just Make Your Brand Human

Customer Communities: How 7-Eleven Became a Car Enthusiast Hub

How AI in Ecommerce Is Getting Talkative

After Starbucks' Poor Q1, Time to Explore New Customer Experience Strategies

CX Trends: Full Circle Moments at Adobe Summit

Retail Trends: Crafting an Adventurous Shopping Experience

The SXSW Austin Experience: Celebrities, Parties and CX Lessons

Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

NRF Big Show Recap: How Brands Can Find Their Own Magic in 2024

Emotions in Marketing: The Art of Anticipatory Customer Experience

Watch, Pause and Shop: Product Placement in Streaming

Brand Loyalty: Cars, Coffee & Exceptional CX

Did TikTok Just Change the Ecommerce Game?

Embrace Multi-Sensory Customer Experience, Just Like Corona Does