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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Greg Kihlstrom, 2025 CMSWire Contributor of the Year, photographed against an orange CMSWire-branded background.
What 2025 Revealed About AI Readiness Across Marketing and CX
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Graphic announcing CMSWire’s 2025 Contributor of the Year featuring Brian Riback, shown smiling and leaning forward in a blue shirt against an orange CMSWire-branded background.
Why Marketing and CX Need Fewer Dashboards and Better Decisions
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CMSWire 2025 Contributor of the Year graphic featuring Brittany Hodak, smiling and seated in a purple dress, alongside CMSWire branding on an orange gradient background.
The Most Dangerous Force Brands Face: Customer Indifference
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Portrait of Justin Racine, CMSWire Contributor of the Year 2025, seated in a casual professional setting against an orange CMSWire-branded background.
When AI Became Real in Commerce — and Why Experience Still Won
Golden retriever wearing a headset and bow tie, seated at a desk in a modern office, humorously representing a contact center agent.
The CX Reckoning of 2025: Why Agent Experience Decided What Worked
Portrait of Colleen Lonsberry, CMSWire Contributor of the Year 2025, in a professional headshot against an orange CMSWire-branded background.
What CX Leaders Miss When They Design Without Heart
Portrait of Chad S. White, CMSWire Contributor of the Year 2025, smiling in a professional headshot against an orange CMSWire-branded background.
Email’s Enduring Advantage in an AI-Disrupted Marketing World
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What's Ahead for Customer Experience Leaders in 2026?
Portrait of Trish Wethman, CMSWire Contributor of the Year 2025, smiling in a professional headshot against a colorful, abstract background.
Stop Debating CX Metrics and Start Fixing What’s Broken
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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