Liraz Margalit

CONTRIBUTING AUTHOR

Jerusalem

COVERS

Customer Experience

Liraz Margalit, PhD, is a digital psychologist, customer & user behavior specialist, and an international keynote speaker. She integrates cognitive psychology and behavioral economics perspectives to analyzes consumer behavior and deliver actionable insights for business stakeholders.

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Liraz's Recent Articles

What Tesla Gets That Apple Understood Before It Sep 9, 2021
The Secret Behind 'Wow' Customer Experiences? Emotion Jul 13, 2021
The Rise of the 'Instagram Face' May 3, 2021
Why App Designers Gambled on These Las Vegas Casino Tricks Mar 2, 2021
Chatbots Provide the Personal Touch. Here's Why That's a Danger Oct 30, 2020
The Essence of Personalization: Read and Respond to Customer Signals Sep 9, 2020
The Psychology Behind Custom Product Purchases Jul 30, 2020
Why Is Starbucks so Successful Despite Its Mediocre Coffee? May 5, 2020
Decision Paralysis Is Real: Why Less Is Often More Mar 3, 2020
Can Smart Contracts Help Democratize Trust? Jan 15, 2020
This Is Your Brain 'On Sale' Nov 5, 2019
Don't Be a Thought Leader Sep 19, 2019
Positive Memories: The Shortcut to Customer Loyalty May 8, 2019
Think Positive: Digital Experiences and Why They Matter Mar 14, 2019
Marketers, You're Stressing Your Audiences Out Sep 6, 2018
What Does Evolutionary Psychology Have to Do With the Digital World? Aug 9, 2018
Experience vs. Privacy: Why Are Offline Experiences Creepy Online? Jun 29, 2018
What Comes Next for Chatbots and Customer Experience May 16, 2018
Tap Your Customer's Emotions Through the Power of Positive Memories Mar 6, 2018
No Really, My Customer Experience Was Fine Jan 8, 2018
Reading the Digital Cues: Actions Speak Louder Than Words Nov 9, 2017
Treat Website Visitors as Respected Guests: Learn From the Bedouins Sep 7, 2017
Experience as a Metric: Changing the Convert-Sation Jul 11, 2017
The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers May 3, 2017
To Understand Your Customer Data, Try Thinking Like a Psychologist Mar 10, 2017
To Create Experiences Customers Won't Forget, Appeal to Their Senses Jan 10, 2017
Everything You Thought You Knew About User Experience Is Wrong Nov 8, 2016
Do We Control Our Own Purchasing Habits? Sep 12, 2016