Latest Articles by Nathan Eddy(Page 2)

Building a Gold Standard for Consumer Trust

CX + EX: The Formula for a Customer-Obsessed Culture

Moving to Connected Marketing a Must in the Digital-First World

Google Analytics 4 and Making the Most of the Customer Lifecycle

Continuous Monitoring Strategy Makes VoC Returns Richer

Data Enrichment: Key to Maximizing Customer Experience?

Data Best Practices: Integration, Enrichment and Integrity

Design Thinking in 2022: Centering the Customer Journey, Embracing the Metaverse

CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift

The Key to CX Success? Planning the Entire Customer Journey

Building Blocks for Voice of the Customer 3.0

3 Key Benefits of AI in the Call Center

Top Use Cases for AR: Entertain, Educate, Evaluate

A Growing Call for Brand-Owned Voice Assistants

5 Ways to Build a CX-First Business Culture

Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

Building Look-Alike Audience Modeling in the First-Party Data Era

Automating Customer Data Imports Can Benefit Businesses

Immersive Commerce Comes of Age in 2022

NLP and Text Analytics Enhance VoC Programs, Boost CX Engagement

Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say

Balancing AI and the Human Touch in CCaaS Deployment

How to Use Personalization to Create a CX-Focused Loyalty Program

Marketing Messages Must Stand Out in Twitter's 'Sea of Same'

Optimizing Apps and Services for First- and Zero-Party Data

Investment in Digital In-Store Experiences Gains Traction

Augmented Reality, Experimentation, Ecommerce and Your Customer Base