Latest Articles by Pierre DeBois

The Netflix-Warner Bros. Lesson Every Marketer Should Study

TikTok Deal Finally Closes a Chapter—But Opens New Questions for Marketers

Agentic AI Is Forcing a Rethink of Customer Experience Leadership

Digital Experience in 2026: Will Agentic AI Automation Shift the Marketing Tech Stack?

If Your Experience Falters, Customer Loyalty Follows — Fast

5 Minutes to Prove Your Customer Experience Program. Here's What to Say

Gemini 3 Raises the Bar for AI: What It Means for CX and Marketing Leaders

The Google Search Console Upgrade Every Marketing Team Needs

Beyond NPS: The Customer Trust Analytics Model for CX Strategy

Google AI Mode Changes the Customer Journey — Your Content Strategy Must Too

10 Worst Marketing Misfires and Lessons Learned

The Measurement Crisis Holding Customer Service Back

OpenAI's ChatGPT Instant Checkout: The Dawn of Conversational Commerce CX

AI Reasoning Turns DX Stacks Into Intelligent Orchestrators

Cracker Barrel’s Logo Backlash: What Marketers Can Learn From a Rebranding Gone Wrong

With Stagnant Budgets, What's the CMO’s Lifeline?

How Can You Build Customer Dashboards That Drive Experience and Growth?

Agentic AI in Contact Centers: The Next Big Shift in Customer Experience

The Real Cost of DEI Rollbacks in Customer Experience Strategy

Tariffs Are Rising. So Should Your CMO IQ.

Which AI App Is Best for My Marketing Team?

Prompt Engineering and Its Vital Role in AI-Driven Marketing

Call Center Statistics That Matter: What Customers Expect in 2025

What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples

Flat Budgets, Rising Demands: The CMO’s AI Balancing Act

How to Prepare Your Marketing Strategy if Meta Breaks Up

Model Context Protocol (MCP): Boosting AI in Marketing Workflows