Latest Articles by Pierre DeBois

With Stagnant Budgets, What's the CMO’s Lifeline?

How Can You Build Customer Dashboards That Drive Experience and Growth?

Agentic AI in Contact Centers: The Next Big Shift in Customer Experience

The Real Cost of DEI Rollbacks in Customer Experience Strategy

Tariffs Are Rising. So Should Your CMO IQ.

Which AI App Is Best for My Marketing Team?

Prompt Engineering and Its Vital Role in AI-Driven Marketing

Call Center Statistics That Matter: What Customers Expect in 2025

What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples

Flat Budgets, Rising Demands: The CMO’s AI Balancing Act

How to Prepare Your Marketing Strategy if Meta Breaks Up

Model Context Protocol (MCP): Boosting AI in Marketing Workflows

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Top 10 AI Marketing Analytics Tools

How to Build a Data Story That Drives Customer Experience

Choosing Between Chatbots and AI Assistants: A CX Leader’s Guide

The Predictive Analytics Models Marketing Leaders Should Know

Why CMOs Shouldn’t Overlook Vector Search

SEO vs. AISO: What AI Search Optimization Means for Brand Strategy

Real-Time Customer Journey Analytics Starts With Smarter Data Infrastructure

Fix the Disconnect: Customer Experience Analytics That Actually Drives Change

Can DeepSeek Outthink ChatGPT? What Marketers Should Watch

AI and the Customer Journey: Finally Seeing the Forest and the Trees

Marketing Teams Are Bringing Their Own AI—And It’s Changing Everything

CMOs, Can You Sell Luxury Without a Product? Jaguar’s Doing It

10 Google Analytics Metrics to Track for Marketing Success

TikTok Ban: Your Next Best Social Media Marketing Strategy Moves